B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

John Connolly, Global Head, Digital & eCommerce at Coca Cola

John Connolly

Global Head, Digital & eCommerce
Coca Cola

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019

4:10 PM CASE STUDY: How to adapt a centrally developed eCommerce campaign strategy for local audiences and successfully grow your business across different regions

•Commercial and digital drivers for ecommerce – lessons from B2C
•How to adjust ongoing ecommerce solution and adoption strategies to regional markets
•Customising local services while ensuring customer intimacy and achieving a global, scalable omni channel approach
•Stakeholder management for ecommerce in a global company with strong  local sales organisation autonomy

Conference Day Two - 7 November

Tuesday, January 1st, 2019

9:10 AM ALL-STAR PANEL: How can you embrace digital disruption and overcome challenges in workforce transformation to elevate customer experiences, increase efficiency and drive growth?

·          How to differentiate your marketing communication strategy by embracing digital disruption and learning lessons from B2C
·          How to create a customer journey and ensures consistent engagement and aftercare post sale
·          What are the main challenges of integrating new digital innovations and how should they be factored into your digital strategy?
·          How to overcome resistance to change within your organisation and integrate marketing, sales, IT and digital teams effectively