B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Franck Chenet, Group Digital Transformation & Marketing Services Director at Antalis

Franck Chenet


Group Digital Transformation & Marketing Services Director
Antalis

Check out the incredible speaker line-up to see who will be joining Franck.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


11:10 AM ALL-STAR PANEL: How can you implement new CX initiatives to achieve true engagement and increase market share?

·          How to analyse customer touch points to identify areas for improvement and encourage internal collaboration to elevate customer experience across all channels
·          How to use the latest advances in technology  to analyse your customer data and provide meaningful engagement that increases conversions
·          How to adapt digital experiences and technology to deliver digital excellence both online and offline
·          How to redefine customer experience by leveraging next-generation technologies across multiple channels in the enterprise and global landscapes
·          The importance of making data driven, informed decisions and taking action in real time based on data not instincts
·          How to develop an agile ‘start-up’ culture across digital team and implement methodologies to react quickly to business need

Conference Day Two - 7 November

Tuesday, January 1st, 2019


3:40 PM CASE STUDY: How to leverage social media to boost your brand awareness and tap into new market opportunities

·          How to convince the board to invest in social media strategy and the benefits to the business long term
·          How to master social media success in a complex B2B space, dependent on multiple factors, including content, ecosystem, partners  journey planning and social advertising budget
·          How to leverage social media exposure though your partners
·          How to working with brand ambassadors to align your brand with purpose and extend your reach to access new customers