Laura Borghs
Head of Marketing Juma International/xxlhorecaDay 2 | 3rd December
2:20 PM Case Study: Stop Paying More for Less: How to reduce paid acquisition dependency (on Google) and build a sustainable B2B demand engine
- Shift from ROAS to profitability-focused acquisition strategies that deliver sustainable business growth.
- Reduce reliance on paid channels by strengthening customer retention, loyalty and lifecycle marketing.
- Prepare for AI-driven search and GEO by aligning agency expertise, internal capabilities and long-term demand strategies.
Check out the incredible speaker line-up to see who will be joining Laura.
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