Patrick Vandevelde

• Driving a digital-first culture to shift +60% of customers to buying exclusively online and handle 90% of transactions digitally.
• Building a seamless digital buying experience that makes finding and ordering parts faster and more convenient for our B2B customers.
• Rethinking operations and mindsets, transforming our traditional business model to support and scale a growing digital channel. 

Join us to explore how distributors can boost eCommerce adoption among long-tail SME customers, overcome offline buying habits, and bring sales teams on the digital journey. We’ll look at the shift towards a composable tech stack, and how AI can enhance personalisation, SEO, loyalty schemes, and onboarding - alongside broader strategies for attracting and retaining customers in a competitive market.

Exclusive to B2B distributors