Junior Malela is Director, Social Media Strategy at Colruyt Group. With over 16 years of experience, he helps brands turn audience insights into business growth through social media, and performance marketing. He regularly speaks at international conferences on the future of digital strategy and customer engagement.
Day 1 | 2nd December
2:55 PM Panel: Digital Shelf Content: How can you optimise product content and creatives to increase engagement, strengthen conversion, and improve digital shelf performance?
- Create content that converts instantly by designing high-impact creatives, messaging, and CTAs that capture attention in the first second
- Build best-in-class digital shelf content by optimising product assets, imagery, and descriptions to drive engagement and purchasing decisions
- Prioritise content before optimisation by fixing creative quality and consistency as the foundation for stronger performance across the entire funnel
- Understand how to connect performance marketing, SEO/GEO, and on-site search—so the right buyers find the right products faster, improving conversion and reducing drop-off across the buyer journey
Check out the incredible speaker line-up to see who will be joining Junior.
Download The Latest Agenda