B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Dirk Rockendorf

Head of Marketing Aftermarket & Digitalization Continental

Day 2 | 5th December

2:30 PM Panel - Optimising your marketing technology stack: How can you build an efficient, forward-looking tech stack that aligns with your company’s commercial strategy?

  • Understand and implement essential technologies such as eCommerce platforms, CMS, CRM and CDP to boost digital marketing and sales performance
  • Ensuring your tech stack is flexible and agile as technologies and business needs evolve
  • How can your tech stack transparently demonstrate value to ensure buy-in (and budget) from stakeholders across the business?

Check out the incredible speaker line-up to see who will be joining Dirk.

Download The Latest Agenda