Dirk Rockendorf

• Managing a global rebranding initiative without disrupting trust or clarity for aftermarket customers 
• Designing customer journeys and personas that reflect changing expectations in an AI-enabled landscape 
• Shifting focus from internal tools to self-service portals that empower users with documentation, training, and support

• Launching centralised self-service portals to reduce friction and reliance on sales or support 
• Providing instant access to pricing, order tracking, reordering tools, and technical documentation 
• Using AI and automation to deliver timely, relevant support and boost post-purchase transparency 

Following the panel you will then break out into a small group roundtables