Whitepaper & Media Center
Building a Human Centric B2B Strategy
In Q3 of 2019 WBR Insights and VAIMO surveyed 100 CEOs, CTOs, CDOs, VPs of Marketing and Digital, Global Heads of eCommerce, and those of a similar standing from B2B companies across Europe to find out more about the challenges they face and the innovative solutions being brought to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by the B2B Online community.
[On-demand Webinar] Optimize the B2B Checkout Experience: It Will Make or Break your eCommerce Strategy
Today’s global B2B eCommerce market is worth close $12.2 Trillion, yet many B2B companies struggle to create an optimal online experience. In fact, the online shopping journey, including the crucial checkout phase, plays a major role in the individual customer experience, and has a direct effect on customer loyalty too. This webinar explores how to create a world-beating customer experience that will exceed expectations and meet the back-office requirements of your business at the same time.
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