28 - 29 November, 2018
Postillion Convention Centre Amsterdam
Whitepaper & Media Center
The Perfect Platform
B2B customers are becoming more demanding than ever. With targeted content on the rise, people expect relevant, accurate information to be made available at a moment’s notice. As a result, B2B companies are figuring out innovative ways to streamline their platforms. In Q3 of 2018 WBR Insights surveyed 100 Chief Executive Officers, Chief Digital Officers, Chief Innovation Officers and those of a similar standing from B2B organisations across the globe to find out more about the challenges they’re facing and the innovative solutions being brought to the table.
Tapping Into Potential
In preparation for B2B Online 2017, WBR Digital surveyed 100 B2B manufacturers and distributors based in Europe. The research prioritised major international players and focused on the biggest pain points facing B2B sales and marketing executives today. These topics will also be covered in detail at B2B Online 2017. Respondents to the survey were Directors of Marketing, Digital, Sales and eCommerce as well as others of a similar standing. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by B2B Online & WBR Digital and are presented here with analysis and commentary from the B2B Online community.
Marketing 4.0: Adapting To The Changing Buyers’ Experience
The past 40 years have seen us move from the Digital Age (80s and 90s) through the Post Digital Age (90s, 00s, 10s) to the dawn of the Experience Age. In the Digital Age, technology delivered greater efficiencies to production, product assortments, pricing and promotions. Ecommerce of the Post Digital Age led to greater customer insights – retailers and marketers learned more about their buyers’ trends and unique buying tastes. In this Experience Age, relationships are critical. Customers demand the autonomy to manage their own experience, and customer experience starts with customer engagement, which, in turn, is built on trust. Trust and security are key drivers in forging strong bonds between company and customer.This white paper will help modern B2B marketers give their prospects what they’re looking for, capture and showcase the great things people say about their organizations and solutions, cater to the new decision-making process, help sales and prospects facilitate their own decision-making process to a successful end, and better target prospects based on their behavior.