Claire Marie Spackman

Claire Marie Spackman

Global Digital Business Manager Lantmännen Unibake Holding A/S

Day 1 | 2nd December

9:50 AM Keynote Panel: B2B Product Discovery: How can you redesign search and guided buying journeys to help your customers find technical products faster and increase conversions across complex catalogues?

  • Build attribute-based, semantic and intent-driven search experiences that improve product discovery across complex B2B catalogues. 
  • Design guided buying journeys that simplify technical product selection, configuration and purchasing. 
  • Align search, navigation and merchandising with buyer behaviour to increase product discovery and conversion. 

Sponsorship Available 

2:35 PM Panel: Digital Shelf Content: How can you optimise product content and creatives to increase engagement, strengthen conversion, and improve digital shelf performance?

  • Create content that converts instantly by designing high-impact creatives, messaging, and CTAs that capture attention in the first second   
  • Build best-in-class digital shelf content by optimising product assets, imagery, and descriptions to drive engagement and purchasing decisions
  • Prioritise content before optimisation by fixing creative quality and consistency as the foundation for stronger performance across the entire funnel
  • Understand how to connect performance marketing, SEO/GEO, and on-site search—so the right buyers find the right products faster, improving conversion and reducing drop-off across the buyer journey 

Check out the incredible speaker line-up to see who will be joining Claire.

Download The Latest Agenda