B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Antoine Revillon

Antoine Revillon

Group Digital Product and Delivery Director Rubix

Day 1 | 3rd December

3:30 PM Channel shift in action: How you can drive buyer adoption of eCommerce in complex B2B environments

  • Incentivising self-serve behaviour without undercutting sales teams
  • Simplifying digital buying through better UX, search, and contract visibility
  • Empowering customer success teams to support and reinforce channel migration 

Check out the incredible speaker line-up to see who will be joining Antoine.

Download The Latest Agenda