B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Maurice Bernards

Maurice Bernards

Commercial Solutions Manager ABB
Maurice Bernards
Maurice helps global organizations rethink how they sell and connect in the digital age. At ABB Motion, he’s led the building and expansion of eCommerce and digital tools across 40+ countries, turning strategy into tangible business outcomes that drive growth and enhance customer experience. Passionate about transformation and innovation, Maurice brings hands-on insights from leading diverse teams and pushing the boundaries of what digital selling can achieve.

Day 1 | 3rd December

3:30 PM Channel shift in action: How you can drive buyer adoption of eCommerce in complex B2B environments

  • Incentivising self-serve behaviour without undercutting sales teams
  • Simplifying digital buying through better UX, search, and contract visibility
  • Empowering customer success teams to support and reinforce channel migration 

Check out the incredible speaker line-up to see who will be joining Maurice.

Download The Latest Agenda