B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Tomasz Zieliński
CEE eCommerce Head OpellaDay 1 | 3rd December
3:40 PM Channel shift in action: How you can drive buyer adoption of eCommerce in complex B2B environments
- Incentivising self-serve behaviour without undercutting sales teams
- Simplifying digital buying through better UX, search, and contract visibility
- Empowering customer success teams to support and reinforce channel migration
Day 2 | 4th December
10:10 AM Panel Interactive: Mastering the omnichannel model: How can you deliver seamless customer journeys that build trust, loyalty and long-term value?
- Defining omnichannel success in the B2B context - from journey orchestration to measurement and accountability
- Balancing human and digital touchpoints across long, complex buying cycles
- Integrating tools and teams to deliver consistency across web, sales, and service channels
Check out the incredible speaker line-up to see who will be joining Tomasz.
Download The Latest Agenda