Martin Wider

Martin Wider

Vice President, Customer Experience, Global Marketing Ottobock

Day 2 | 3rd December

9:00 AM Case Study: From Traditional B2B to B2B2C: How Ottobock Used Eurovision, the Paralympics, and AI to Grow Brand Value by 67%

  • Making the case for brand in a traditional B2B industry: how Ottobock launched its first global brand campaign and grew brand value by 67% in two years
  • Reaching end users directly while still serving clinics: the shift to a B2B2C model and how consumer-facing storytelling generates leads for customers
  • Partnering beyond the category: lessons from collaborations with Sam Ryder, the Paralympics, Microsoft, and Mercedes-Benz that earned attention bigger budgets alone couldn't buy

Check out the incredible speaker line-up to see who will be joining Martin.

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