White Label Loyalty helps brands build direct relationships with customers they don't sell to directly.

For manufacturers, wholesalers and distributors selling through partners, customer data is fragmented or invisible - making it difficult to drive purchases, know exactly who's buying, or what's working.

Our bespoke B2B tech, Activate, is a fully managed loyalty program that allows you to drive the behaviours you want to see. Customers prove purchases through receipt scanning, invoices, on-pack QR codes or data feeds, then earn rewards that bring them back. You get the customer data, insight and engagement needed to build lasting relationships - without the cost or complexity of building the technology yourself.

Trusted by PepsiCo, AkzoNobel, Daikin and Ardex, Activate helps brands turn indirect sales into direct customer relationships, first-party data and repeat revenue.