Bartosz Szlazkiewicz

Head of Marketing Tecan

Day 1 | 2nd December

3:15 PM Case Study: Agentic Marketing Transformation: Learn how Tecan uses a practical go-to-market blueprint that scales agentic-first marketing without increasing costs

Learn why Tecan/MSB shifted to an agentic-first marketing model as zero-click buying reshapes the traditional customer journey.
See live demonstrations of AI agents that automate content creation, including a Content Engine Agent producing website and marketing content.
Take away a practical blueprint for building an agentic go-to-market model covering operating models, AI workflows, content architecture, governance and human oversight.

Day 2 | 3rd December

2:00 PM Fireside Chat: Customer Data Activation: How can you unify cross-channel customer data and buying signals to improve targeting that uncover new commercial opportunities?

Capture and unify customer data across every touchpoint to create a complete, real-time view of the customer.
Combine internal data with external signals to uncover deeper insights and new commercial opportunities.
Identify buying intent using dynamic behavioural signals instead of static customer segments.
Embed AI-driven next best actions into sales, marketing and service workflows to increase conversion and customer value.

Check out the incredible speaker line-up to see who will be joining Bartosz.

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