B2B Online Europe 2022 Blog

Here's How ABB is using AI and the Cloud to Connect with Customers

ABB is one of the most innovative businesses operating within the fields of robotics, power, heavy electrical equipment, and automation technology. Here's how they're using developments in AI and the Cloud to connect with customers.

Here's How Dow is Addressing the Chemical Industry's Digital Transformation Lag

Digital transformation is helping brands all over the world bring exciting new technology into their business models. However, some industries are lagging behind others when it comes to their digital transformation. Here's how Dow is addressing the digital transformation lag in the chemical industry.

Here's How Kimberly-Clark is Creating a 200 Strong Digital Workforce

While many companies have made significant roads in bringing digital technology into their marketing, sales, and customer experience strategies, there are plenty of brands which are lagging behind. Multinational personal care corporation Kimberly-Clark is more than aware of the need for having the right digital experts in place, evidenced by the opening of its new global digital tech centre.

Managing your brand through your distributor channels across different regions

Gelato's editable templates, which allow controlled online editing of pre-approved text and images without the need for additional software tools or licenses, give Club Car confidence and peace of mind over their 3rd party marketing.

How Microsoft is Mastering Digital-First Thinking

We caught up with Scott Allen, Chief Marketing Officer at Microsoft UK, ahead of his appearance as a speaker at B2B Online Europe 2018. Read on to discover Scott’s take on the importance of a connected customer journey, and digital-first thinking.

The Key Elements To Bio-Rad’s Digital Transformation Strategy

We caught up with Richard Waight, Multi Channel Manager – eCommerce at Bio-Rad Laboratories to discuss the company’s move towards digitisation. Read on for his thoughts on how Bio-Rad is gaining buy-in and gathering momentum to perfect its digital presence.

Are Brands Too Dependent On Amazon For Their eCommerce Strategy?

In Q1 of 2017 we surveyed 130 senior decision makers at major manufacturers in Europe and the USA on how the relationship with Amazon will evolve, and their eCommerce strategies of the future. Read our report to find out the compiled and anonymized results, presented with analysis and commentary by Luzern.

Siemens is Creating a Digital Supply Chain Stretching from the Factory to the Office

Digital technology is driving so much of our industry these days, and Siemens is working to digitise the entirety of its supply chain.

How 3M is Using B2C Marketing Techniques to Humanise Its B2B Brand

While 3M is a company which operates firmly in the B2B space, its new marketing initiative is looking to connect directly with the end users of its products.

How Amazon is Investing to Develop the B2B Arm of Its Business

Not content with dominating the B2C ecommerce market, Amazon is also set on planting its flag at the top of the B2B space with Amazon Business.