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Europe’s Leading eCommerce & Digital Marketing Conference For Manufacturers & Distributors

B2B Online Europe 2025

03 - 04 December, 2025

Hotel Maritim Berlin

Download 2024 Agenda
Sponsorship Opportunities

Sponsorship Opportunities Are Now Available

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Connect with eCommerce, Digital and Marketing Leaders at Europe’s Top B2B companies

Manufacturers and distributors across Europe are accelerating digital capabilities to boost sales amid rising costs. But how?

At B2B Online, you’ll gain the actionable advice you need from experienced B2B marketing, eCommerce and sales leaders on:

  • Transforming B2B teams to reduce inefficiencies and foster collaboration
  • Enhancing customer interactions with bespoke AI-powered solutions
  • Optimising buying journeys to improve CX and boost sales
  • Accelerating digital maturity to future-proof commerce and marketing strategies
Download 2024 Agenda

What People Are Saying About B2B Online

“Offers unparalleled benchmarking opportunities with a dazzling number of B2B professionals from a huge range of industry backgrounds”

Julie Kennedy
Head of Digital Customer Experience
STARK (Saint Gobain)

“I really value the quality of networking on offer: everyone I meet is a peer, conversations add value and I leave with new contacts I keep in touch with.”

Carlos Lopes
Global Marketing and Customer Experience Lead
Dow

“The chance to interact with my peers during main conference sessions, breakout workshops, open roundtables and lively debates is outstanding and simply not accessible at other events I attend.”

Sameh Saeb
Global eCommerce Commercial Lead
Shell

Our 2024 Speakers

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Jeannette Liendo

Head of Corporate Marketing
Siemens Healthineers

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Fabian Kersten

Global Head of Digital Product
Syensqo

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Benoit Watrigant

Digital Officer – APMEASA
Legrand

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John Kelly

Global Director, eCommerce B2B
Heineken

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Marie Bernard

Head of eCommerce
Arkema

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Dirk Rockendorf

Head of Marketing, Aftermarket & Digitlization
Continental Automotive

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Steve Bloodworth

Senior Director – Digital Marketing Technology Adoption
ERIKS

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Jörg-Holger Krause

Head of Marketing Digitalisation and Sales Excellence
Sabic

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Andre Cremers

eCommerce insights, analytics & reporting director
Bayer

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Sandra Eggers

Digital sales & business development lead
Draeger

Our Speakers

250

B2B Professionals in Europe

70+

Digital Thought Leaders Speaking

2

Exclusive Themed Networking Receptions

40

Hours of Learning Across 2 Value-Packed Days

More Interactivity and Better Networking at B2B Online

  • Solve problems during focused roundtable discussions
  • Learn how to apply new digital eCommerce tools in customised workshops
  • Vote, comment and share your experience using live polling technology

Benefit from over 10 hours of interactive discussions, debates, roundtables, workshops, and voting to learn more, develop more and have more fun at the same time.

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Interactive Case Studies

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Roundtable Discussions

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Women in Digital Breakfast

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Digital Leaders Boardroom

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Oxford-style Debate

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Lunchtime Masterclasses

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VIP Networking Lunches

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Afternoon Workshops

Download 2024 Agenda

B2B Online Europe 2025 Playbook

Chapter One - A reality check on AI in B2B

Chapter Two - The Power of Data

Chapter Three - Personalisation: The Key to Customer Loyalty?

Read Now

The B2B Online Difference

1

Connecting you to more leaders from more top companies than anyone else

Where you really find out what the leading B2B companies are doing to ready your digital agendas for today and tomorrow.

2

More engaging and immersive experiences than anywhere else

Take part in small working discussion groups so you can learn from all the great minds in the audience as well as the speakers.

3

Focused on your specific needs better than anyone else

An agenda based on 50 research interviews with B2B Marketing, Sales, eCommerce and Digital leaders to ensure every challenge and opportunity you face is addressed.

Download 2024 Agenda

B2B Online Europe Attendees

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Sponsorship Opportunities

A Unique Experience

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Feel Relaxed At A 5-Star Venue

Feel relaxed at this 5-star venue, connect over high quality food and drink and collaborate in an intimate networking and learning setting.

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Get Inspired In Small Group, Interactive Formats

Get into the nitty-gritty detail of ALL of your key challenges, by constantly interacting with your peers at the roundtables, workshops, boardrooms and more. You’ll tap into the great minds of all the attendees, not just the speakers.

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Find Your Solution In The Buzzing Exhibit Hall

There’s no need to Zoom or travel around meeting new providers! We’ve done all the legwork in bringing you relevant hand-picked solution providers under one roof so you can quickly decide who you want to add to your shortlist.

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Unwind At The Networking Drinks Reception

It’s time to party and you’re invited! Unwind after a packed day with new contacts and old friends over food, drinks and entertainment while you soak up the atmosphere of Berlin.

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Take Part In Competitions To Win Great Prizes

Don’t forget to have a go at joining in for the chance to win a donation to the charity of your choice.

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Network During Coffee & Lunch Networking Breaks In The Exhibit Hall

Network with your peers over coffee/lunch, evaluate hand-picked providers!

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Growing a Greener Future.

We're committed to creating a more sustainable world for this generation and future ones. By registering for the event, £1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?

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The Go-to B2B Event in Europe

Why Attendees Choose B2B Online Over any other B2B Event

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Other B2B Conferences

Industry Advisors: B2B Online is designed with global digital leaders for digital teams in Europe

Valuable Insight and Benchmarking: 70+ expert speakers representing 60 businesses from 41 Industry sectors.

Highly Interactive Formats: Learn in more than 8 different ways how to solve all your B2B problems faster.

Hours of Networking: Make new contacts during breakfasts, lunches, drinks receptions and roundtables .

Return on Investment: Get more learning and networking for your Euro than any other B2B event in Europe.

Interactive Learning & Networking

Get ideas from all of the great minds in the audience through a variety of small working group discussions.

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We’ve created a haven for leading minds in the B2B eCommerce and Digital Marketing community to reconnect in-person again. With 150 executives attending, from the leading manufacturers and distributors, and 8 hours of pure networking scheduled, B2B Online is the unrivalled opportunity make connections that will help you address your challenges and capitalise on opportunities.

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Take part in interactive discussions with peers and get great ideas for solving your biggest challenge.

The speaker presents their case study then invites you and your group to find a solution to a key unresolved challenge!

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Walk away with a fresh mindset and better prepared to deal with a burning issue.

Witness industry leading figures pitting themselves against each other to deliver the knockout argument.

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An exceptional way to genuinely get to grips with your key challenges.

Your chance to probe an industry expert along with your peers to source practical solutions collaboratively.

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Turn theory into practice and bring a idea to life.

Collaborate with your industry peers on a new forward-looking project to create a step-by-step action plan to launch it.

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Find the next big start up that can help you innovate fast and stay ahead of the curve. Assess each start ups benefit to your business and the likelihood of their future success.

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Our Sponsors:

Akeneo
Emporix
Lucidworks
Oro Commerce
Sana Commerce
Spryker