Europe’s Top eCommerce & Digital Marketing Event for Manufacturers & Distributors
B2B Online Europe 2025
03 - 04 December, 2025
Hotel Maritim Berlin
Sponsorship Opportunities Are Now Available
Digitisation That Delivers: Smarter investments, stronger results
With cost pressures mounting, B2B manufacturers and distributors are under growing pressure to do more with less. But digitalisation isn’t just about operational savings - it’s a lever for growth. At B2B Online Europe, you’ll explore how digital marketing, sales, and commerce leaders are using AI, data, and technology to unlock new revenue opportunities, improve customer experiences, and future-proof their commercial strategies.
2025 themes include:
- AI That Scales: Move beyond pilots and see how B2B leaders are embedding AI into daily workflows and marketing ops to drive real results
- Strategic digital acceleration: Shift from ‘digital for digital’s sake’ to transformation that directly supports your business goals
- Omnichannel That Converts: Build seamless, consistent experiences across channels to deepen loyalty and grow revenue
- Customer-Centric by Design: Simplify complex buying journeys while staying laser-focused on long-term customer value
- Agentic AI in Action: Explore how early adopters are applying autonomous agents to boost B2B productivity and personalisation
Join us to gain practical insights, connect with peers, and future-proof your digital strategy—secure your place today
What People Are Saying About B2B Online
“Offers unparalleled benchmarking opportunities with a dazzling number of B2B professionals from a huge range of industry backgrounds”
Julie Kennedy
Head of Digital Customer Experience
STARK (Saint Gobain)
“I really value the quality of networking on offer: everyone I meet is a peer, conversations add value and I leave with new contacts I keep in touch with.”
Carlos Lopes
Global Marketing and Customer Experience Lead
Dow
“The chance to interact with my peers during main conference sessions, breakout workshops, open roundtables and lively debates is outstanding and simply not accessible at other events I attend.”
Sameh Saeb
Global eCommerce Commercial Lead
Shell
Our 2024 Speakers
Jeannette Liendo
Head of Corporate Marketing
Siemens Healthineers
Fabian Kersten
Global Head of Digital Product
Syensqo
Benoit Watrigant
Digital Officer – APMEASA
Legrand
John Kelly
Global Director, eCommerce B2B
Heineken
Marie Bernard
Head of eCommerce
Arkema
Dirk Rockendorf
Head of Marketing, Aftermarket & Digitlization
Continental Automotive
Steve Bloodworth
Senior Director – Digital Marketing Technology Adoption
ERIKS
Jörg-Holger Krause
Head of Marketing Digitalisation and Sales Excellence
Sabic
Andre Cremers
eCommerce insights, analytics & reporting director
Bayer
Sandra Eggers
Digital sales & business development lead
Draeger
250
B2B Professionals in Europe
70+
Digital Thought Leaders Speaking
2
Exclusive Themed Networking Receptions
40
Hours of Learning Across 2 Value-Packed Days
More Interactivity and Better Networking at B2B Online
- Solve problems during focused roundtable discussions
- Learn how to apply new digital eCommerce tools in customised workshops
- Vote, comment and share your experience using live polling technology
Benefit from over 10 hours of interactive discussions, debates, roundtables, workshops, and voting to learn more, develop more and have more fun at the same time.
Interactive Case Studies
Roundtable Discussions
Women in Digital Breakfast
Digital Leaders Boardroom
Oxford-style Debate
Lunchtime Masterclasses
VIP Networking Lunches
Afternoon Workshops
B2B Online Europe 2025 Playbook
Chapter One - A reality check on AI in B2B
Chapter Two - The Power of Data
Chapter Three - Personalisation: The Key to Customer Loyalty?
Top 3 Reasons to Attend
GET CONNECTED
Network with heads of eCommerce, Digital and Marketing from manufacturers and distributors during our highly interactive sessions and over coffee, lunch and drinks in our extended networking breaks.
Attendees
INTERACT
Benchmark with the great B2B minds by participating in our small-group interactive formats, including think tanks, roundtables and workshops.
Unique Formats
UNIQUE INSIGHTS
Join 60 solution-focused sessions led by 250 B2B eCommerce, Digital and Marketing leaders to gain practical insights on how to drive smart, cost-savvy digital strategies that future-proof your business.
See Agenda
A Unique Experience
Feel Relaxed At A 5-Star Venue
Get Inspired In Small Group, Interactive Formats
Find Your Solution In The Buzzing Exhibit Hall
Unwind At The Networking Drinks Reception
Take Part In Competitions To Win Great Prizes
Network During Coffee & Lunch Networking Breaks In The Exhibit Hall
Growing a Greener Future.
We're committed to creating a more sustainable world for this generation and future ones. By registering for the event, £1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?
Learn MoreThe Go-to B2B Event in Europe
Why Attendees Choose B2B Online Over any other B2B Event
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Industry Advisors: B2B Online is designed with global digital leaders for digital teams in Europe |
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Valuable Insight and Benchmarking: 70+ expert speakers representing 60 businesses from 41 Industry sectors. |
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Highly Interactive Formats: Learn in more than 8 different ways how to solve all your B2B problems faster. |
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Hours of Networking: Make new contacts during breakfasts, lunches, drinks receptions and roundtables . |
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Return on Investment: Get more learning and networking for your Euro than any other B2B event in Europe. |
Interactive Learning & Networking
Get ideas from all of the great minds in the audience through a variety of small working group discussions.
Our Sponsors:
