B2B Online Europe 2026
2 - 3 December 2026
Maritim proArte Hotel Berlin
The Ultimate Playbook for eCommerce, Digital Marketing & Sales
Register today for only
$999
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Guillaume Deudon
Chief Digital and Information Officer
Somfy
Liliana Torres
Global Head of Marketing - Electrification
ABB
Fabrice Del Aguila
SVP – AI, Data and Digital Factory
Sonepar
Christoffer Williamson
Group Head of Digital Experiences
Camfil
Hannah Foley
VP, Digital Products & Platforms
RS Group
Florian Pöpleu
Global Head of Marketing, Sales Processes and Digital Solutions
Tesa SE
Jorg-Holger Kraus
Head of Marketing Digitalisation and Sales Excellence
Sabic
John Kelly
Global Director, eRetail & eBusiness
Heineken
Digitisation that Delivers
Join 300+ senior digital and eCommerce leaders from Europe’s top manufacturers and distributors in Berlin this December.
Over two days, discover the strategies driving measurable B2B growth today - from turning AI into commercial value to improving search, personalisation, self-service, and digital experience.
Learn through practical case studies and peer-led insights how leading organisations are overcoming legacy system and data challenges while aligning sales, marketing, and eCommerce teams around revenue growth.
Learn More
Agenda At A Glance
SEE FULL AGENDATurn AI into Action Through Automation
Learn how leading organisations are embedding AI into everyday workflows to improve efficiency, productivity, and commercial performance.
Build Better Product Data for AI & Personalisation
Discover how stronger product data foundations can improve AI performance, search accuracy, and personalised customer experiences.
Win Visibility in Search & AI Channels
Explore strategies to improve discoverability across search, marketplaces, and emerging AI-driven buying journeys.
Prioritise Digital Investments That Drive ROI
Understand where to focus digital investment to maximise growth, improve efficiency, and deliver measurable business impact.
Use Customer Experience to Drive Growth
See how leading brands are creating seamless buying experiences that increase conversion, loyalty, and long-term customer value.
Increase Self-Service Adoption & Conversion
Learn how to build intuitive self-service experiences that reduce friction, improve adoption, and support scalable digital growth.
It All Starts Here.
See the 2025 Agenda.
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