B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Andrei Bujor

Andrei Bujor

Senior Global AI and Digital Products Owner Honeywell
As a Global E-commerce Product Owner at Honeywell, I leverage my certified agile expertise and e-commerce skills to drive the business and IT team to reach the yearly target of 1.5 billion USD in digital sales. I have over 10 years of experience in managing e-commerce projects, platforms, and processes for global companies in various industries, such as health, wellness, fitness, and HVAC. My core competencies include developing and owning the ROI modeling, targeting, and plan vs actuals, working with internal and external customers to analyze the needs and align the product roadmap to strategic goals, owning the product roadmap and development schedule, solving product-related problems, and making decisions and trade-offs to stay on track toward deliverable business commitments. I also have a strong background in digital marketing, social networking, and multi-channel marketing, as well as a master's degree in international and intercultural communication. My mission is to create value for customers and stakeholders by delivering innovative and user-friendly e-commerce solutions that enable growth and transformation.

Day 1 | 3rd December

2:10 PM Panel: Scaling eCommerce adoption: How to build future-fit platforms, processes, and mindsets to make eCommerce a central revenue driver

  • Expanding the role of eCommerce beyond a transactional channel into a strategic business growth function 
  • Driving internal adoption and cross-functional alignment — especially with commercial, marketing, and IT teams 
  • Enhancing your platform’s flexibility, speed, and customer-facing performance for 2026 and beyond 

Check out the incredible speaker line-up to see who will be joining Andrei.

Download The Latest Agenda