B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

David Shell

Adjunct Marketing Professor Northwestern University Medill IMC

Day 1 | 3rd December

8:50 AM Chair’s Opening Remarks

5:40 PM Chair’s Closing Remarks


Day 2 | 4th December

8:50 AM Chair’s Opening Remarks

10:50 AM Panel Interactive: Mastering the omnichannel model: How can you deliver seamless customer journeys that build trust, loyalty and long-term value?

  • Defining omnichannel success in the B2B context - from journey orchestration to measurement and accountability 
  • Balancing human and digital touchpoints across long, complex buying cycles 
  • Integrating tools and teams to deliver consistency across web, sales, and service channels

1:50 PM Panel: Re-centering the Customer: Empowering Buyers with Self-Service, Transparency, and AI Support

  • Launching centralised self-service portals to reduce friction and reliance on sales or support 
  • Providing instant access to pricing, order tracking, reordering tools, and technical documentation 
  • Using AI and automation to deliver timely, relevant support and boost post-purchase transparency

2:20 PM Boardroom: Making Customer Centricity A Reality – Brick by Brick


2:50 PM Dragons’ Den – Hear from the latest and greatest start-ups: Which one can best help you with your digital priorities? – Cast your vote and the winner walks away with the Dragons’ Den trophy!

These exciting demos pre-selected technology start-ups who will pitch their innovative tech. The panel of experts will critique and assess their benefits to your business and their likelihood of future success. You will then have the opportunity to vote for the technology start-up you think is the most innovative and adds real value to your business.

Will you find the next big thing?

3:20 PM Chair’s Closing Remarks


Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda