B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

David Shell

Adjunct Lecturer Northwestern University Medill School

Day 1 | 4th December

10:00 AM Keynote Interview - Accelerating Your Digital Vision: What you need to do to create, lead and drive enterprise-wide digital transformation

  • Creating Vision & Leadership: Develop a compelling vision to drive change and adopt a leadership style that effectively guides the core team and influences stakeholders.
  • Driving & Sustaining Change: Use emerging tools and processes to implement and sustain organizational change.
  • Employee & Customer Experience: Understand the relationship between employee experience (EX) and customer experience (CX) in the context of change management.

1:30 PM Presentation - AI-led localization strategies to accelerate global customer reach and drive regional success


  • 2024 enterprise benchmarks
  • Assessing ‘Localization Maturity’ 
  • 3 Success Spotlights: How manufacturing and e-commerce leaders drive cost savings while publishing more content to more markets
  • selecting the right partners and tools

2:10 PM Panel Interactive – Crafting differentiated value propositions: How can you implement data-driven market entry strategies to drive growth in new markets?

  • Expanding Market Reach: Identify and target new markets through strategic digital marketing initiatives
  • Creating Unique Value Propositions: Develop compelling messaging and offerings to differentiate your brand in competitive markets
  • Optimizing Market Entry Strategies: Implement data-driven approaches to enter new markets effectively and drive sustainable growth

4:30 PM Panel – Navigating uncertain markets: How can you sustain digital programmes and projects for commercial success amid rising costs?

  • Ensuring buy-in for digital sales and marketing initiatives in an inflationary environment 
  • Responding to market shocks and budget pressures whilst maintaining digital continuity 
  • Cutting costs in a challenging environment without compromising on customer experiences

Day 2 | 5th December

2:30 PM Panel - Optimising your marketing technology stack: How can you build an efficient, forward-looking tech stack that aligns with your company’s commercial strategy?

  • Understand and implement essential technologies such as eCommerce platforms, CMS, CRM and CDP to boost digital marketing and sales performance
  • Ensuring your tech stack is flexible and agile as technologies and business needs evolve
  • How can your tech stack transparently demonstrate value to ensure buy-in (and budget) from stakeholders across the business?

3:00 PM Boardroom - Beyond Google Search: How LLMs are Redefining Customer Engagement & What to do about it

  • Charting the evolution of SEO strategies as LLMs become increasingly prevalent
  • Share strategies for expanding visibility, honing your messaging and tailoring content in an LLM driven world 
  • Showcasing examples of successful B2B SEO & LLMO (large language model optimisation) campaigns and their impact on business growth

3:30 PM OXFORD-STYLE DEBATE "AI is revolutionising the way B2B companies connect with their customers” – FOR & AGAINST

  • Is AI a game-changer in B2B customer connections, or are its current applications overhyped and too costly for widespread adoption?
  • Is AI enhancing or diminishing personalization in customer connections?
  • Is AI streamlining or complicating B2B sales & marketing processes?

For: Jason Hein, Founder, Acumental B2B

Against: Honor Powrie, Senior Director Data Science, GE Aviation Digital

Moderator: David Shell, Adjunct Lecturer, Northwestern University Medill School

4:00 PM Dragons’ Den – Hear from the latest and greatest start-ups: Which one can best help you with your B2B Online priorities? – Cast your vote and the winner walks away with the Dragons’ Den trophy!

These exciting demos pre-selected technology start-ups who will pitch their innovative tech. The panel of experts will critique and assess their benefits to your business and their likelihood of future success. You will then have the opportunity to vote for the technology start-up you think is the most innovative and adds real value to your business. Will you find the next big thing?

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda