David Shell

• Creating Vision & Leadership: Develop a compelling vision to drive change and adopt a leadership style that effectively guides the core team and influences stakeholders.
• Driving & Sustaining Change: Use emerging tools and processes to implement and sustain organizational change.
• Employee & Customer Experience: Understand the relationship between employee experience (EX) and customer experience (CX) in the context of change management.

• Expanding Market Reach: Identify and target new markets through strategic digital marketing initiatives
• Creating Unique Value Propositions: Develop compelling messaging and offerings to differentiate your brand in competitive markets
• Optimizing Market Entry Strategies: Implement data-driven approaches to enter new markets effectively and drive sustainable growth

• Ensuring buy-in for digital sales and marketing initiatives in an inflationary environment 
• Responding to market shocks and budget pressures whilst maintaining digital continuity 
• Cutting costs in a challenging environment without compromising on customer experiences

• Understand and implement essential technologies such as eCommerce platforms, CMS, CRM and CDP to boost digital marketing and sales performance
• Ensuring your tech stack is flexible and agile as technologies and business needs evolve
• How can your tech stack transparently demonstrate value to ensure buy-in (and budget) from stakeholders across the business?

• Charting the evolution of SEO strategies as LLMs become increasingly prevalent
• Share strategies for expanding visibility, honing your messaging and tailoring content in an LLM driven world 
• Showcasing examples of successful B2B SEO & LLMO (large language model optimisation) campaigns and their impact on business growth

These exciting demos pre-selected technology start-ups who will pitch their innovative tech. The panel of experts will critique and assess their benefits to your business and their likelihood of future success. You will then have the opportunity to vote for the technology start-up you think is the most innovative and adds real value to your business. Will you find the next big thing?