Day 2 | 3rd December
3:00 PM Case Study: Creating a B2C-like buying experience for B2B customers: the Arkema Adhesives e-shop journey
- Explore how Arkema built an eShop experience that gives B2B chemical customers the simplicity of a consumer purchase journey
- Compare two different rollout approaches across markets (Germany, UK and Benelux), and the lessons learned from each
- Understand how strong data foundations, including pricing and BI, support the customer experience, and where AI fits into what comes nex
Check out the incredible speaker line-up to see who will be joining Gauthier.
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