Eefje Jacques

Eefje Jacques

Chief Technology Officer Fenix Outdoor
Eefje Jacques
Eefje Jacques is Chief Technology Officer at Fenix Outdoor International, a global family of outdoor brands including Fjällräven, Hanwag, Royal Robbins, Primus and Tierra. She leads the company's global technology strategy, overseeing digital transformation, enterprise systems, cybersecurity, data, and technology operations across multiple brands, regions, and business models.

Day 1 | 2nd December

2:10 PM Case Study: Closer to the Customer: How Fenix Outdoor Is Evolving Direct Commerce

  • Explore how Fenix Outdoor, the company behind Fjällräven and several other outdoor brands, is evolving its direct commerce strategy to build closer, faster-learning relationships with customers across B2B and DTC channels 
  • Understand the technology and operating model decisions behind scaling a multi-brand, multi-market commerce experience 
  • Discover how AI-accelerated delivery is helping turn ideas into working capabilities faster, without adding organizational complexity 

Check out the incredible speaker line-up to see who will be joining Eefje.

Download The Latest Agenda