Eefje Jacques

Eefje Jacques

Chief Technology Officer Fenix Outdoor

Day 1 | 2nd December

2:10 PM Case Study: Closer to the Customer: How Fenix Outdoor Is Evolving Direct Commerce

  • Explore how Fenix Outdoor, the company behind Fjällräven and several other outdoor brands, is evolving its direct commerce strategy to build closer, faster-learning relationships with customers across B2B and DTC channels 
  • Understand the technology and operating model decisions behind scaling a multi-brand, multi-market commerce experience 
  • Discover how AI-accelerated delivery is helping turn ideas into working capabilities faster, without adding organizational complexity 

Check out the incredible speaker line-up to see who will be joining Eefje.

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