Hi, I'm Claudio, since last year Head of Global Platforms & Marketing Operations at Continental. I have always worked in the digital space apart a short sales experience (but don't tell anyone) and, since a decade, I enjoy applying that to marketing!
Day 2 | 3rd December
11:40 AM Panel Discussion: Adaptive Transformation Leadership: How can you shift investment away from slow-return projects and prioritise digital initiatives that accelerate profitable growth and maxmise ROI?
- Prioritise digital initiatives based on cash generation, cost reduction, margin improvement and operational resilience.
- Balance quick wins with long-term strategic investments by continuously reprioritising digital portfolios as business needs evolve.
- Redirect investment from capital-intensive projects to initiatives that deliver faster, measurable business value.
Sponsorship Available
Check out the incredible speaker line-up to see who will be joining Claudio.
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