Julie is Senior Digital Business Partner at GN Hearing, a global hearing aid manufacturer with $1.1B in annual revenue (2024). With over 20 years of experience shaping digital customer journeys, she has transitioned from Head of Digital into a trusted strategic advisor and delivery partner for the EMEA and APAC regions. Driven by a belief that digital can meaningfully improve lives and customer experiences, Julie helps organisations translate strategic ambitions into action. She brings deep expertise in developing and delivering global and regional digital campaigns across both B2B and B2C audiences. Julie is known for her ability to connect cross-functional teams around shared goals, using data-driven insights to uncover growth opportunities, guide digital transformation, and elevate organisational maturity. Her work consistently bridges vision with execution – enabling businesses to scale impact and drive sustainable growth through digital.
Day 1 | 2nd December
2:35 PM Panel: Digital Shelf Content: How can you optimise product content and creatives to increase engagement, strengthen conversion, and improve digital shelf performance?
- Create content that converts instantly by designing high-impact creatives, messaging, and CTAs that capture attention in the first second
- Build best-in-class digital shelf content by optimising product assets, imagery, and descriptions to drive engagement and purchasing decisions
- Prioritise content before optimisation by fixing creative quality and consistency as the foundation for stronger performance across the entire funnel
- Understand how to connect performance marketing, SEO/GEO, and on-site search—so the right buyers find the right products faster, improving conversion and reducing drop-off across the buyer journey
Check out the incredible speaker line-up to see who will be joining Julie.
Download The Latest Agenda