Dynamic and forward-thinking EMBA,
entrepreneur, and engineer with over 15 years
of experience. Proficient in spearheading digital
transformation, managing sales channels, and
driving revenue growth. Demonstrated success
in assembling and guiding high-performing
teams, while fostering robust relationships with
senior executives across enterprise and
medium-sized organizations.
Day 2 | 3rd December
9:20 AM Keynote Townhall: Digital Adoption Accountability: How can you eliminate offline workarounds and align KPIs to increase eCommerce adoption and maximise ROI?
- Measure customer and internal adoption using meaningful KPIs that prove the commercial value of your eCommerce investment.
- Align incentives, ownership and KPIs across sales, marketing and digital teams to drive lasting adoption.
- Remove offline workarounds and redesign processes to embed digital adoption through effective change management.
Check out the incredible speaker line-up to see who will be joining German.
Download The Latest Agenda