Sandra Eggers has more than 15 years of experience at Dräger, a global leader in medical and safety technology, where she has been driving digital transformation and new approaches to customer engagement in a complex B2B environment. Working at the intersection of global key account management, marketing, and sales, Sandra has played a key role in evolving how a global industrial company builds relationships with customers in an increasingly digital and hybrid business landscape. She has led initiatives in social media, social selling, digital engagement, and sales enablement, bridging the gap between strategic ambition and practical implementation. Her perspective is shaped by the experience of navigating change from within a global B2B company, balancing strategic ambition with the realities of implementation. Sandra is passionate about how organizations can create sustainable value by combining technology, trust, and human connection.