B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Ivan Branco

Head of Information Management, BI & Analytics Volvo Group – GTO SML

Day 2 | 5th December

11:10 AM Presentation - Data analytics and AI: How to use vast and varied customer data insights to deliver unmatched customer engagement

  • Defining Goals: Clearly outline the aims of your data and AI strategy for customer engagement
  • Leveraging Data Assets: Collecting, organising, and analysing data to gain actionable insights into customer behaviour, preferences, and needs
  • Harnessing AI Capabilities: How predictive analytics, chatbots, recommendation engines and sentiment analysis can help deliver seamless customer experiences in B2B

Check out the incredible speaker line-up to see who will be joining Ivan.

Download The Latest Agenda