B2B Online Europe 2025
3 - 4 December 2025
Hotel Maritim Berlin
Bernd Hirschle
Founder Strat-Exx
Day 1 | 3rd December
9:20 AM Keynote Panel: Driving Organisational Change: How can you unite teams, reskill talent, and leverage technology to power digital transformation?
- Breaking silos and uniting teams around shared priorities to enable cross-functional collaboration
- Reskilling and realigning the workforce to overcome resistance and accelerate transformation
- Embedding a people-first mindset to unlock the full potential of AI, digital tools, and innovation
11:20 AM Keynote Fire-Side Chat: Digital as the Great Integrator: How Sales & Marketing Align (and Clash) in the Next Era of Commercial Transformation
- Unifying sales and marketing around customer value, shared KPIs, and new digital expectations—breaking down functional silos that customers don’t care about
- Embedding digital in commercial workflows, ensuring tools, data, and AI improve engagement, adoption, and ROI rather than becoming “tech for tech’s sake”
- Facing the frictions head-on, from budget competition and middle-management resistance to redefining roles, accountability, and success in the digital age
2:10 PM Panel: Scaling eCommerce adoption: How to build future-fit platforms, processes, and mindsets to make eCommerce a central revenue driver
- Expanding the role of eCommerce beyond a transactional channel into a strategic business growth function
- Driving internal adoption and cross-functional alignment — especially with commercial, marketing, and IT teams
- Enhancing your platform’s flexibility, speed, and customer-facing performance for 2026 and beyond
Day 2 | 4th December
9:20 AM Keynote Fire-Side Chat: Agents of change: How can you harness autonomous AI to transform complex buying journeys?
- Introducing agentic AI and its role in orchestrating dynamic, multi-step buyer engagements across digital channels
- Showcasing real-world use cases—from AI-curated product discovery to autonomous lead qualification and follow-up
- Establishing KPIs for success and scaling pilot programs into enterprise-wide agentic AI adoption
1:50 PM Panel: Adopting new ways of working: How to overcome resistance and bridge the IT–business divide to drive digital execution and impact
- Encouraging ownership and accountability during change initiatives without overwhelming teams
- Structuring collaborative governance models that embed agility and responsiveness into workflows
- Coaching digital mindsets across functions to enable long-term transformation, not just one-off projects
Check out the incredible speaker line-up to see who will be joining Bernd.
Download The Latest Agenda