B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Bernd Hirschle

Chief Sales Officer aI PERI

Day 1 | 4th December

9:00 AM Keynote Panel – Revolutionising your digital customer journeys: How can you reduce inefficiencies, drive growth and expand your customer offering?

  • Learn high level priorities for global marketing, digital and sales leaders in 2025
  • Build a customer focussed and unified B2B marketing and sales strategy in an omnichannel environment
  • Best-in-class digital experiences: How to stand out from the crowd with limited budgets

2:10 PM Panel Interactive - Enhancing customer journeys: How can you optimise customer portals for every stage of the buying journey and boost sales?

  • Expand and refine customer portals: Improve architectures, enhance accessibility, and go beyond simple order fulfilment with differentiation and personalisation
  • Empower customer decision-making: Use detailed, transparent information to strengthen your engagements
  • Leverage richer product data for more bespoke recommendations to boost upselling

Day 2 | 5th December

11:30 AM Panel - Coordinating manufacturer and distributor systems: How can you align on brand building and omnichannel engagement to deliver a cohesive customer experience?

  • Best practices on aligning manufacturer and reseller digital commerce teams
  • Addressing different approaches to digitisation, brand building and omnichannel engagement
  • Innovating traditional supply chain relationships and exploring ways to modernise processes

2:30 PM Panel - Empowering B2B talent: How can you hire, grow and transform teams to build the future of marketing and sales?

  • Getting organisational buy-in and approval to invest time and assign resources to grow and strengthen teams
  • Find and retain the right people by implementing strategic recruitment processes and continually monitoring success
  • Upskill people by providing continuous learning programs and training initiatives to develop future-proofed digital sales and marketing teams

Check out the incredible speaker line-up to see who will be joining Bernd.

Download The Latest Agenda