B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Steve Bloodworth

Steve Bloodworth

Group Director, eCommerce and Digital Channels Eriks

Day 1 | 3rd December

2:10 PM Presentation: Aligning manufacturers and distributors: How can we sync systems, strategies, and incentives across the value chain to accelerate growth?

  • Overcoming data-sharing challenges and legacy system mismatches between manufacturers and distributors 
  • Creating joint planning frameworks, content strategies, and digital storefronts that benefit both parties 
  • Building trust, transparency, and joint accountability as digital channels evolve and converge

Day 2 | 4th December

1:30 PM Presentation: Building the future of B2B commerce: How distributors and manufacturers define future experiences with modern architecture

  • Discover how leading distributors and manufacturers succeed using a composable approach.
  • Learn real-world lessons from a shared client case study.
  • See how composable solutions reduce complexity, enable faster scaling, and improve customer experiences.

1:10 PM Boardroom: Digital Acceleration for Distributors: Driving eCommerce, Tech Modernisation, AI & Customer Growth

Join us to explore how distributors can boost eCommerce adoption among long-tail SME customers, overcome offline buying habits, and bring sales teams on the digital journey. We’ll look at the shift towards a composable tech stack, and how AI can enhance personalisation, SEO, loyalty schemes, and onboarding - alongside broader strategies for attracting and retaining customers in a competitive market.

Exclusive to B2B distributors

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda