B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Hannah Foley

Hannah Foley

VP, Digital Products & Platforms RS Group Plc

Day 1 | 3rd December

9:20 AM Keynote Panel: Driving Organisational Change: How can you unite teams, reskill talent, and leverage technology to power digital transformation?

  • Breaking silos and uniting teams around shared priorities to enable cross-functional collaboration 
  • Reskilling and realigning the workforce to overcome resistance and accelerate transformation 
  • Embedding a people-first mindset to unlock the full potential of AI, digital tools, and innovation 

1:10 PM Presentation: Driving eCommerce success: How We Improved the Digital Customer Journey to Accelerate eCommerce Growth

  • Better meeting customer needs through experimentation: Using test-and-learn approaches to quickly validate ideas and adapt to changing customer expectations.
  • Improving our supplier proposition: Strengthening collaboration and visibility to deliver greater value and efficiency for suppliers.
  • Scaling for the future with better partners and better data: Building stronger partnerships and improving data quality to enable smarter, faster growth. 

Day 2 | 4th December

1:10 PM Boardroom: Digital Acceleration for Distributors: Driving eCommerce, Tech Modernisation, AI & Customer Growth

Join us to explore how distributors can boost eCommerce adoption among long-tail SME customers, overcome offline buying habits, and bring sales teams on the digital journey. We’ll look at the shift towards a composable tech stack, and how AI can enhance personalisation, SEO, loyalty schemes, and onboarding - alongside broader strategies for attracting and retaining customers in a competitive market.

Exclusive to B2B distributors

Check out the incredible speaker line-up to see who will be joining Hannah.

Download The Latest Agenda