Shaping a High-Tech, High-Touch Future for People and Planet, Patricia Amaro is a digital commerce and Responsible AI leader with over 20 years of experience driving digital transformation in companies such as Unilever, Reckitt, and Mars. She is the founder of Compra Agora, the first eB2B marketplace built by a consumer goods company in Latin America, establishing a global industry benchmark for digital go-to-market. Holder of a Master's in Responsible AI Design from Elisava, Patricia advises organizations on navigating AI transformation with a focus on accountability, fairness, and human-centered design. She is a keynote speaker and advocate for keeping people at the center of technological change.