Roy Egas is a Senior Product Owner at Philips, where he leads the global Healthcare eStore platform and drives digital commerce transformation initiatives across international markets. With extensive experience in B2B eCommerce, Roy specializes in composable commerce, headless architectures, and creating customer-centric digital experiences that deliver measurable business value. At Philips, Roy has played a key role in modernizing the digital commerce landscape, leading the transition from a traditional monolithic platform to a composable architecture powered by SAP Commerce Cloud, Contentful, and Coveo. Working at the intersection of business and technology, he helps shape digital strategies, simplify complex ecosystems, and enable scalable growth across global markets. At B2B Online Europe 2026, Roy will share practical lessons learned from Philips' composable commerce journey, including the business drivers behind the transformation, key architectural decisions, implementation challenges, and the impact on customer experience and organizational agility.