Roy Egas is a Product Owner and Business Process Expert at Philips, where he leads the global HS eStore platform and drives digital commerce initiatives within the Healthcare business. With more than seven years at Philips and a strong background in eCommerce, Roy specializes in B2B digital transformation, composable commerce, and delivering customer-centric online experiences. In his current role, Roy is responsible for the Philips Healthcare eStore, supporting global markets and leading initiatives across digital commerce platforms, product information management, content management, and customer experience. He has played a key role in large-scale global eCommerce implementations and complex platform migrations, working closely with business and technology teams to deliver measurable business value. At the B2B Online Forum, Roy will share practical insights and lessons learned from Philips' digital commerce journey, including the challenges and opportunities of modernizing enterprise B2B eCommerce.