B2B Online Europe 2018

28 - 29 November, 2018

Postillion Convention Centre Amsterdam

44(0)20 73689894



Dr. Otto Preiss
Chief Operating Officer Digital
Luis Marcos
Digital Transformation Officer

Luis is a digital, mobile, transformation and innovation leader, with more than 20 years of cross-functional business experience in the FMCG industry in several multinational Fortune 500 companies and leading consulting firms. He joined Honeywell International in January 2018 as a Digital Transformation Officer, with a special transformational focus on eCommerce, product information and digital asset management supporting the business functions: Commercial Excellence, Sales, Customer Services and Marketing/Communications. 

Ajit Sivadasan
VP/GM, Global eCommerce/Digital Marketing

Ajit Sivadasan manages the global web strategy for Lenovo across 90+ countries. In his role he is responsible for Lenovo's substantial online sales and marketing across their B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo's web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. Lenovo.com has won several awards for usability and design globally. 

Axel Schmidt
Chief Digital Officer
Wacker Chemicals
Scott Allen
UK Chief Marketing Officer

I come to work every day with the mindset of how digital transformation can help organisations and individuals to achieve more and work with many customers across commercial, public sector, education and the third sector. As CMO within Microsoft UK I am responsible for leading marketing for two go to market areas - Consumer and Commercial. These teams work with the CMO "Marketing Services Centre of Excellence" to ensure an integrated customer-focused approach covering content, social (engagement, listening and selling), web, inbound, operations, partnerships, insights & analytics, 1st party & 3rd party events, hospitality and webinars.

Devashish Saxena
Group VP, Global eCommerce and Multichannel Convergence

Devashish is currently leading digital and ecommerce at Rexel. He joined Rexel in 2013 and is responsible for defining how digital fits into Rexel’s evolution to a multichannel business. Since joining Rexel, Devashish has built a global hybrid digital team with Centers of Excellence at the group level that work together with digital teams at the country level to bring digital capabilities that connect and serve customers across their lifecycle.

Prior to joining Rexel, Devashish has worked at the crossroads of digital and international for most of his career. He has built and lead digital and ecommerce organizations in several companies including Texas Instruments and Premier Farnell. He has lived and worked in North America, Europe and Asia and currently spends most of his time in Dallas and Paris.

Ales Drabek
Chief Digital & Disruption Officer
Conrad Electronics

With extensive B2C and B2B experience, Ales has worked for leading international retailers & distributors including METRO Group, Rossmann and C&A. As Chief Disruption Officer at Conrad, he is responsible for developing a new digital business models and disrupting traditional processes and ways of working. 

Thomas Andersson
Vice President Care
Volvo Group
Adri Kraa
Chief Digital Officer

As Group Digital Director for Mediq, Adri leads the digital business transformation for this global healthcare company. His main focus is on igniting “next horizon innovation”: exploring business opportunities from disruptive technologies and launching value-based healthcare propositions through eHealth innovations. He is involved in innovation initiatives and also mentors a number of start-ups in the digital health space.

Holger Ruckdaeschel
Head of Digital Innovation
Peter Bruhn
Senior Digital Advisor and Director Digital Transformation
Peter is the Senior Digital Advisor to the board of TAKKT, a €1bn B2B direct marketing company and winner of the Digital Champions Award 2017, orchestrating 6 Chief Digital Officers (CDO). He is an experienced leader in the field of digital transformation, technology strategy, and innovation management with comprehensive background in dynamic ICT industries and management consulting, working for Deutsche Telekom and McKinsey & Company previously. Peter is driving innovation, defining and implementing digital strategies, and building high performance teams.
Freek Van Den Broek
Global Marketing Manager Digital

In his role as Global Digital Marketing Manager at DSM, Freek is focused on transforming 3 key business-critical elements; customer experience / convenience, operational excellence and new business models. As a data-driven decision maker, he is responsible for driving commercial digital transformation projects across all global businesses within DSM, positioning digital as a growth enabler.

Marta Dalton
Global Director for B2B and B2C ecommerce

Farrukh Shad
Senior Vice President, Retail Strategy & Global Ecommerce
Schneider Electric

Farrukh brings rich experience through over 20 years in various global roles including customer sales, marketing and distribution management to his current role as the SVP overseeing retail strategy and global eCommerce at Schneider Electric.


Mikko Saavalainen
Senior Business Development Vice President
Metsä Wood

As SVP of Business Development, Mikko is currently focusing on digital services, processes and marketing in an industrial context. Metsä Wood is a digital pioneer in a traditional industry; enabling customers to complete all business processes online, providing an open innovation platform for wood construction, and developing  an eLearning platform for wood professionals.

Mirella Amalia Vitale
Senior Vice President, Marketing, Communications & Public Affairs
Mirella joined ROCKWOOL in a group management position in February 2016 just after the company announced their ambitious business transformation program. The purpose of the new function is to globalise the marketing efforts and drive the group´s re-positioning as a truly global brand with a strong sustainability agenda and increased customer focused business approach. Digital transformation is at the core of this strategy. Mirella is an influential global B2B marketing executive with diverse experience leading global teams, marketing initiatives and strategy across 5 continents, demonstrating the creativity, flexibility and commercial astuteness to build strong collaborative partnerships and deliver innovative campaigns, enhanced ROI and competitive advantage in the emerging markets.
Kelly Whalley
Global Head of Digital Marketing

Kelly has spent the last 15 years bringing marketing strategy and digital transformation to the B2B sector, specifically the managed services, manufacturing and construction sectors. She specialises in large global digital estate transformation programmes. Kelly has delivered cross-continent consolidation, platform reengineering and cost efficiencies whilst giving local control and customisations. With a strong strategic marketing and brand background and as a CIM Member, Kelly ensures all digital developments support the ultimate growth of the company and enrichment of the brand.

Dorothee Rembold
Head of Digital Marketing

Dorothee is Head of Digital Marketing at Bossard, a market leader in fastening technology. With proven content creation experience geared to winning customers and changing market perceptions, Dorothee successfully launched Bossard on a digital marketing path that matches the company’s innovative Industry 4.0 solutions. 

Richard Waight
Head of Multi Channel eCommerce
Bio-Rad Laboratories

Richard Waight manages Bio-Rad's digital channels for EMEA and is part of the wider global eCommerce team. Bio-Rad's 2017 total revenue hit $2bn, with over $500m of this coming through their digital channels. Richard is leading a digitisation project for EMEA with a goal of unifying and aligning online and offline sales channels to give a consistent customer journey along all the customer touchpoints.

Robert van Geffen
Global Head of B2B Digital & Activation
Robert is an award winning (Digital Transformers Award 2015, Digital Innovation of the year Award 2016, eHealthcare Leadership Awards 2017) senior executive with a proven track record in delivering digital marketing, sales & service transformation within complex organizations. He’s currently responsible for driving the global B2B digital strategy & activation practices for Philips Health Systems.
Alexander Emmert
Global Head of Digital Business
Antoine Aranda
Director Digital Marketing Europe

Antoine leads a team in charge of digital consumer experience across all business touch points and the whole process of digital transformation. The key challenges he has had to overcome are how the large volume of product information should be processed and how to drive the transformation in order to combine more efficiently all electronic channels.

Sushma Shirish
Senior Director, Global eCommerce Strategy

Sushma is a leader in eCommerce transformation, responsible for designing and implementing integrated eCommerce solutions that are leveraged across the enterprise, delivering incremental revenue channels while driving operational efficiency and best in class customer experiences.  Sushma manages all aspects of the eCommerce business, including content strategy, website design, business planning, web analytics and digital marketing.

Carlos Silva Lopes
Marketing Director
Dow Packaging & Speciality Plastics
Carlos Silva Lopes is the Global Director of Marketing Excellence for Packaging & Specialty Plastics. An experienced and accomplished global business leader, Carlos is a results driven and hands-on sales and marketing professional, who focuses on stretching the business above and beyond. His passion is to use his creativity and diverse experience to translate market trends into tangible and valuable business results.Carlos joined Dow Portugal in 1990. In 1995, he transferred to Johannesburg, South Africa, as market development manager. He was appointed as EMEA marketing manager and held several roles of increasing responsibility, focusing on new business development and product management. Most recently he has served as the global marketing director for Dow Consumer & Industrial Solutions and Director of Marketing for Packaging and Specialty Plastics EMEA, based in Horgen, Switzerland. Carlos holds a Bachelor’s degree in Civil Engineering from ISEL in Lisbon, Portugal. He completed the Advanced Industrial Marketing Strategies course at INSEAD, France and received his MBA from IMD in Switzerland.
Wendy Dirne
Director Digital Partnerships

Wendy has 10+ years of strategic digital marketing experience in international B2B organisations. She is passionate about balancing customer and business requirements and translating those into results-driven programs that make a difference to both people and organizations. In her current role at Signify (formerly Philips Lighting), the world’s #1 lighting supplier, she is responsible for growing eCommerce sales through strong cooperation with the distribution channel in a digital program touching content syndication, buy online, lead management, digital marketing, online portals and analytics. 

Joey Moore
Director of Product Marketing

Joey Moore is the Director of Product Marketing at Episerver. Prior to Episerver, Joey has spent the last decade working with enterprise level digital commerce clients, helping drive results for some of the largest brands and retailers and guiding them to become leaders in the digital space.

Holger Pietzsch
Head of Marketing and Solutions Deployment

Holger focuses on profitably servitizing and digitizing business models in the capital equipment industry including industrial products, aftermarket solutions, financial services, rental businesses, performance contracts and smart goods and services. His expertise lie in deploying innovative and technology enabled capabilities that drive profitable growth and customer satisfaction. Recent achievements include 
- Double digit customer adoption of new services
- Industry leading growth of connecting the installed base
- Above average aftermarket growth in key segments
- Improved market participation while shortening sales cycles
- Launch of multi million dollar subscription and services portfolio
During his leadership of organizations, teams and projects around the globe, Holger has worked with dozens of leading industrial sales and services businesses. As a cosmopolitan, multilingual professional with fluency in German, English, French and Spanish Holger often acts as a key note speaker and holds certifications and degrees from universities in the US and in Europe.

Herbert Pesch
Managing Director and Owner
Evident Digital

Herbert Pesch is co-founder of Evident digital. He is chairman of the B2B digital commerce group and consults B2B clients on a strategic level in the digital arena. He often hosts and moderates B2B industry events. With 100+ experts in business design and technology in both Utrecht and Lisbon, Evident helps B2B companies grow in an ever-changing digital world. www.evident.nl

Christopher Matenaers
Director of Digital

Chris Matenaers began his marketing career working for PayPal's eBay team. Over the last 15 years, he has worked at a number of SMEs and blue chip companies with a particular focus on tools for marketing automation, designing internal systems and working alongside specialist third-party vendors to bring automated marketing solutions to market. Having worked for Grainger Global Online the last three years, he is focusing on how to use large datasets and machine learning algorithms to build stronger relationships with B2B customers

Mark Sutherland
eCommerce Director
Ricoh Europe

Mark has been eCommerce Director EMEA at Ricoh for the past two years, leading a proposition covering both Ricoh products and 3rd party IT hardware in our 24 operating companies. Mark has ten years experience in B2B ecommerce including working for ATOS leading Digital change for NS&I, at SIG PLC as Head of Digital & UX, and for Insight as EMEA eBusiness Manager.

Lars Elkjær Andersen
Global Director of eCommerce

Lars is Director of eCommerce & Digital Customer Channels at Vestas Wind System, the only global energy company dedicated exclusively to wind energy. Lars has since 2016 run a successful global eCommerce program focused on selling spare parts & services to the Service aftermarket. A great focus has been put into creating a differentiated and market-leading channel with excellent customer experience as well as making sure the eCommerce channel is efficiently supporting the Vestas sales organization in their everyday work.

Hubertus Devroye
Director of Marketing and Commercial
DOW Chemical
Jean-Come Renaudin
Digital Marketing Programs Director
Schneider Electric

Robert is an award winning (Digital Transformers Award 2015, Digital Innovation of the year Award 2016, eHealthcare Leadership Awards 2017) senior executive with a proven track record in delivering digital marketing, sales & service transformation within complex organizations. He’s currently responsible for driving the global B2B digital strategy & activation practices for Philips Health Systems.

Sam Talya
Global Lead For B2B Ecommerce

Sam Talya has over 10 years of diverse experience in product marketing, strategy consulting, digital, online retail and B2B eCommerce. 

Lars Hanf
Director Marketing Communications
Sartorius offers high-end laboratory balances and water systems as well as sophisticated solutions for liquid handling, filtration and fermentation. Trust in a strong brand that stands for quality and innovation in the lab for decades. Lars Hanf is a seasoned Marketing and Sales expert with a proven track record in Top Management Consulting, Financial Services and E-Commerce. Sartorius he is in charge of all global MarCom initiatives, on- and offline, of the two core businesses Bioprocess Solutions and Lab Products & Services. Before joining Sartorius, Lars Hanf worked in various senior management positions. As Chief Marketing Officer at Ricardo Group in Switzerland he was responsible for marketing strategy and day-to-day marketing operations of the three online businesses ricardo.ch (online market place), autoricardo.ch (automotive super vertical) and ricardoshops.ch (online shopping platform).
Bettina Hoppmann
eCommerce Account Manager

Bettina Hoppmann is the Corporate Key Account Manager for DACH eCommerce at 3M, a global multi technology company with over 50,000 products. Within 4 years she has developed the online B2B channel for different markets with major ePlayers including Amazon. Strategic portfolio management combined with rich content, optimized search keywords and digital marketing promotions have accelerated the business year on year. 

Carl Doeksen
Global Robotics & Automation Leader
Sonja von Eichmann
Digital Marketing Manager, West Europe

As the Leader for Marketing Automation Campaign Architecture at 3M, Sonja is empowering cross-functional Marketing Organizations and Business Groups to meet the challenges of today’s increasingly complex Marketing world. With more than 10 years of digital Marketing expertise she enables the 3M regions and subsidiaries to deliver result-focused demand generation and customer-centric campaigns across 20+ countries in Western Europe.With over 50,000 products the global multi technology company 3M discovers and innovates in industries such as Automotive, Health Care, Manufacturing, Safety, Energy, Electronic and many more.To meet 3M customer needs in different Markets Sonja successfully focusses on leveraging the latest MARKETING AUTOMATION Technologies, Content strategies and behavioral techniques to build integrated customer B2B experiences."

Pascal Smits
Global Program Leader

Pascal currently leads global Board reporting programs which develops and deploys end-to-end digital capabilities to the Philips Lighting markets, business group and central staff organisations. Part of this was setting up a company wide global Digital Transformation program with award winning lean startup/accelerator and measurement/analytics centers of expertise. Recently Pascal has been transforming and driving sales growth through all direct & indirect online channels for Philips Lighting for B2C and B2B, including managing a global team of Digital & eCommerce managers driving digital marketing & online sales in more than 60 countries.

With an extensive background in management consulting, David is an entrepreneur and digital enthusiast, currently working as CEO to grow ZAGENO, a digital life sciences marketplace for the ambitious and networked researcher striving for more “eureka” moments.

Fredrik Östbye
Group Vice President, Head of Digital Transformation
Grundfos is a pump manufacturer, based in Denmark, with more than 18,000 employees globally. The annual production of more than 16 million pump units, circulator pumps, submersible pumps, and centrifugal pumps. Grundfos also produces electric motors for the pumps as well as electric motors for separate merchandising. Grundfos develops and sells electronics for controls for pumps and other systems. Fredrik has a passion for disruption and how technology through business can help solve sustainability. He strongly believes in end-user-centric innovation where an ecosystem of players combine expertizes to create the best possible experience and with a business-model attached where all involved share the value of the solved problem. His mindset is that openness brings speed and speed brings success. In 2017 he joined Grundfos to orchestrate the digital transformation this giant is going through, moving from experts in advanced pumps to supplier of water-as-a-service.
Killian Veer

Kilian is co-founder of the world’s biggest life science marketplace ZAGENO, and was responsible for establishing and leading several business units including marketing, service, biotech content & product portfolio, technical integration, and sales. Since 2018, he has focused primarily on medium and long-term strategic planning and business development. Prior to founding ZAGENO Kilian built and lead QIAGEN's digital activities as Head of Digital Strategy.

Jean-Louis Keraudren
Head of Digital Integration & E-Commerce
Leszek Izdebski
Group VP, Digital Transformation, Americas
Russell Scherwin
Chief Marketing Office, Watson Commerce

Russell Scherwin is IBM's Chief Marketing Office for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His AI expertise is continually reshaped as he “trains”his 7 and 3 year old sons.

Nikolas Rizos
European Digital Marketing Lead
Edwards Lifesciences
Nikolas is an international marketer with broad experience and a strong passion for digital marketing. He has held senior roles in industries spanning medical devices, global consumer goods brand-management, advertising, and marketing consulting. Currently working at Edwards Lifesciences as Strategic Marketing Manager, his previous appointments include roles at Procter & Gamble and Nielsen.
Beniamino Gagliardi
Global VP of Digital Enablement
Schneider Electric

A distinguished leader of IT, digital commerce, software engineering, operations and user experience with expertise in diverse range of technologies within multiple industries settings, Beniamino is a well-organised, result oriented individual with proven ability to implement standard, procedures and processes that improve business functionality. He has demonstrated success leading and motivating individuals to their best potential, while forming a cohesive team environment. 

Marieke Hermans
Global Head of Marketing

Marieke is an ambitious marketing professional with extensive experience in digital marketing and building a business. Within ERIKS Digital driving the digital roadmap of ERIKS by developing innovative digital propositions. Earlier, she was in the founding team of Zamro - an award winning B2B e-Commerce platform.  

Frank Kuestner
Head of Digital Strategy

Frank is fascinated by the changes induced by Digital Transformation and firmly believes we just have seen the beginning of this transformational process.  His fascination has been the driver for his professional career, bringing 17 years of experience in B2B industries, development of eCommerce strategies, development of eCommerce organizations, program management, project management, leading large cross-functional teams as well a leading a team of international direct. His expertise covers areas like web shop, order automation, SEA/SEO, Digital Marketing, Product Information Management, order automation, Content Management Systems.


Pauliina Jämsä
Global Head of Mobile & Digital Experience

Digitally disruptive marketing expert who’s passionate about turning change into an opportunity by combining emotional intelligence with tech. Over 10 years of experience across the whole digital landscape, from mobile apps to demand generation programs, in digital agencies, SMEs and blue chip companies including Microsoft and SAP. She helps people to find new, unconventional ways to solve old problems and change the game, thanks to a fresh, international perspective. 

Christian Filipcic
Director, Global Equipment Customer Service Center & eCommerce
Dentsply Sirona

Christian Filipcic is on a mission to maximize both customer satisfaction and efficiency. Having attained master degrees in both computer science and business administration, he holds a 20+ years of experience in IT, business consulting and customer service centric positions. As a Six Sigma and Lean Management Master Black Belt, he lives and breathes process optimization. In his current role as global customer service center lead, he saved more than 10 M€ in personnel costs while building a 94% customer satisfaction. 

Perng Chian Chew
Senior Commercial Director
Smith & Nephew

Perng Chian (PC) Chew, is a Senior Commercial Director for Smith & Nephew. She has 16 years of experience in strategic commercial initiatives and business development, in healthcare and power generation industries. During PC’s 6 years in Smith & Nephew, she has been responsible for various commercial initiatives to drive profitable business growth, marketing and launch initiatives, strategic planning & market intelligence processes. Currently PC leads a regional key account management initiative and leads the sales orgnisation of Advance Wound Management business. She is continuously seeking commercial ideas and solutions that would add great value to the organisation. 

Fabian van Hoegee
Senior Director, B2B Marketing & Sales Excellence , Europe, Middle East & Africa

Skilled in sales, sales excellence, sales operations, marketing, digital transformation and business transformation programmes, Fabian brings an extensive international history of working in the technology, software and services industries (both B2B and B2C) to his current role as Senior Director Sales & Marketing.

Kate Nightingale
Head of Consumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.
Kate Nightingale is a consumer, fashion and brand psychologist with experience in retail, hospitality, marketing and construction industries. She has studied psychology, economics, marketing andfashion and continues her education daily. Kate is also the founder of Style Psychology Ltd, a consumer behaviour consultancy specialising in retail and hospitality. They focus on strategic solutions improving their clients’ customer experience consistently across channels. They worked with Harvey Nichols, Next, intu Trafford Centre and recently consulted on a leisure centre concept design. Their motto is ‘Building a bridge between science, creativity and business’. Through application of the knowledge in consumer behaviour and psychology, they help leaders, designers and marketersto enhance the emotional, behavioural and commercial effectiveness of their decisions. She is a lecturer in consumer behaviour and psychology at London College of Fashion and oftenspeaks at industry events, recently Retail Design Expo 2016, POPAI Retail Experience Conference July 2016, User-Centred Design Conference 2016 and Shopper Brain Conference in Amsterdam 2016.
Bastian Latt
Bastian Latt always has his eye on the consumer. He has a passion for analyzing and improving the entire e-commerce value chain from the customer’s point of view, from sourcing and merchandising, to website usability, delivery experience, and customer service. Bastian loves to get to the bottom of things rather than just finding solutions to treat symptoms. Instead, he is constantly on the lookout for solutions that reveal the underlying causes and create a sustainably improved customer experience, along with a more successful business. He is aided by his extensive experience in marketing, strategy consulting, and working with the world’s most customer-friendly online retailer.
Beverly Peeling
Associate Director Online Digital Strategy
Ole Mecker
Global Director, Business Transformation
Wacker Chemicals
Vincent Baaij
Solution Architect

Vincent has over 22 years of experience in the IT industry. In the past 19 years he implemented and helped developing multiple content management and ecommerce solutions. Since October 2016 Vincent is a Solution Architect at Episerver and in this role he offers technical support to the sales team and all Episerver partners.

Christian Skaar
Head of eCommerce
Christian, a marketer at heart entered the FMCG industry 13 years ago with a focus on HR Marketing. Soon realizing that product and brand development are his real passion he completed various tasks within Henkel & Schwarzkopf’s consumer division. Returning home from a 4 year assignment in Australia he moved into the B2B sector at L’Oréal’s Professional Products Division now heading the eCom department in Germany supporting the hairdressing industry in the digital transformation. Key focus areas for him are omni-channel as well as on-line to off-line solutions in a service oriented environment.
Paul Cooling
VP, Digital Commerce
Uniphar Group
Christian Marquardt
eCommerce Manager
Julius Zorn
Steve Harding
Senior Vice President
Gelato Globe

Steve oversees Marketing, Sales and Customer Success for Gelato Globe. Before joining Gelato Steve worked as Regional Vice President at Salesforce where he and his team sold digital transformation and marketing technologies to enterprise customers.Prior to Salesforce, Steve was Vice President Sales and Business Development EMEA and APAC at Antenna Software, which was later acquired by Pegasystems. Steve continued to work at Pega post acquisition selling technology to Fortune 1000 brands. Steve has extensive experience of building globally scalable direct and indirect go-to-market strategies for telecoms and technology companies. Before selling Software, Steve spent 8 years in Telecoms and 8 years in the Leasing industry and is also a qualified Chartered Accountant.

Sören Jens Lauinger
Vice President Intrapreneurship & Co-Creation

Sören’s responsibility in the global medical-technology organization Aesculap is to build solutions “beyond the product”. Innovation for Services, Solutions, Business Models and not least the consultative sales approach complete the activities. These are mostly digital or digitally enhanced. Recently Sören and his team have launched the Innovation Center "werk_39". Sören got his MBA degree in Medical Devices and Healthcare Management. Sören works out of Tuttlingen, Germany.

Elliott Jacobs
Director of Commerce Consulting
Elliott joined LiveArea as the Director of Commerce Consulting in May 2018. He is an experienced Global eCommerce and multi-channel retail professional who specialises in helping B2C and B2B companies achieve measurable success by identifying and capitalising on emerging digital opportunities. He has had multiple client side roles across a variety of sectors, including Head of eCommerce for Signet Jewellers brands Ernest Jones and H Samuel, who are the UK’s number #1 and #2 Watch, Jewellery and Diamond retailer. Prior to that, Elliott led Global eCommerce at Vertu, the Luxury mobile phone manufacturer. He developed and led the digital strategy including delivering Vertu’s first eCommerce platform and global Omni-Channel capabilities, across 37 markets including China. 
Jean-Luc Thesmar
Director of Marketing & Communications
Würth France

Jean-Luc and his team have launched a successful loyalty program (more than 13,000 subscribers in one year), put emphasis on the eBusiness with impressive results (+50 % growth each year), developed services and systems around the products, and worked on personalised marketing and digital experiences. Since Jean-Luc joined, marketing at the company has completely changed, putting the customer and their experience at the center of everything.

Alfred Hawawini
Director of Business Development, B2B

Alfred Hawawini is Director of B2B Business Development for Mirakl. Alfred has 10+ years of experience in B2C and B2B retail. Prior to joining Mirakl, Alfred worked for the leading B2B foodservice retailer METRO, where he held several positions including Strategy & Business Development Director and Procurement Director. Alfred brings a strong expertise of the B2B market as well as the experience of digital strategy design and implementation. Alfred graduated from ESCP Europe and holds an MBA from INSEAD.

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