28 - 29 November, 2018
Postillion Convention Centre Amsterdam
Digital Transformation Officer
Luis is a digital, mobile, transformation and innovation leader, with more than 20 years of cross-functional business experience in the FMCG industry in several multinational Fortune 500 companies and leading consulting firms. He joined Honeywell International in January 2018 as a Digital Transformation Officer, with a special transformational focus on eCommerce, product information and digital asset management supporting the business functions: Commercial Excellence, Sales, Customer Services and Marketing/Communications.
VP/GM, Global eCommerce/Digital Marketing
Ajit Sivadasan manages the global web strategy
for Lenovo across 90+ countries. In his role he is responsible for Lenovo's
substantial online sales and marketing across their B2C and B2B channels
globally. Over the last 12 years he has architected and built Lenovo's web
capabilities working with an internal team spread across 15+ countries, growing
the business over 6x and profits by over 10x. Lenovo.com has won several awards
for usability and design globally.
UK Chief Marketing Officer
I come to work every day with the mindset of how digital transformation can help organisations and individuals to achieve more and work with many customers across commercial, public sector, education and the third sector. As CMO within Microsoft UK I am responsible for leading marketing for two go to market areas - Consumer and Commercial. These teams work with the CMO "Marketing Services Centre of Excellence" to ensure an integrated customer-focused approach covering content, social (engagement, listening and selling), web, inbound, operations, partnerships, insights & analytics, 1st party & 3rd party events, hospitality and webinars.
Group VP, Global eCommerce and Multichannel Convergence
Devashish is currently leading digital and ecommerce at Rexel. He joined Rexel in 2013 and is responsible for defining how digital fits into Rexel’s evolution to a multichannel business. Since joining Rexel, Devashish has built a global hybrid digital team with Centers of Excellence at the group level that work together with digital teams at the country level to bring digital capabilities that connect and serve customers across their lifecycle.
Prior to joining Rexel, Devashish has worked at the crossroads of digital and international for most of his career. He has built and lead digital and ecommerce organizations in several companies including Texas Instruments and Premier Farnell. He has lived and worked in North America, Europe and Asia and currently spends most of his time in Dallas and Paris.
Chief Digital & Disruption Officer
With extensive B2C and B2B experience, Ales has worked for leading
international retailers & distributors including METRO Group, Rossmann and
C&A. As Chief Disruption Officer at Conrad, he is responsible for
developing a new digital business models and disrupting traditional processes
and ways of working.
Chief Digital Officer
As Group Digital Director for Mediq, Adri leads the digital business transformation for this global healthcare company. His main focus is on igniting “next horizon innovation”: exploring business opportunities from disruptive technologies and launching value-based healthcare propositions through eHealth innovations. He is involved in innovation initiatives and also mentors a number of start-ups in the digital health space.
Senior Digital Advisor and Director Digital Transformation
Global Marketing Manager Digital
his role as Global Digital Marketing Manager at DSM, Freek is focused on
transforming 3 key business-critical elements; customer experience /
convenience, operational excellence and new business models. As a data-driven
decision maker, he is responsible for driving commercial digital transformation
projects across all global businesses within DSM, positioning digital as a
Senior Vice President, Retail Strategy & Global Ecommerce
Farrukh brings rich experience through over 20 years in various global roles including customer sales, marketing and distribution management to his current role as the SVP overseeing retail strategy and global eCommerce at Schneider Electric.
Senior Business Development Vice President
As SVP of Business Development, Mikko is currently focusing on digital services, processes and marketing in an industrial context. Metsä Wood is a digital pioneer in a traditional industry; enabling customers to complete all business processes online, providing an open innovation platform for wood construction, and developing an eLearning platform for wood professionals.
Senior Vice President, Marketing, Communications & Public Affairs
Global Head of Digital Marketing
Kelly has spent the last 15 years bringing marketing strategy and digital transformation to the B2B sector, specifically the managed services, manufacturing and construction sectors. She specialises in large global digital estate transformation programmes. Kelly has delivered cross-continent consolidation, platform reengineering and cost efficiencies whilst giving local control and customisations. With a strong strategic marketing and brand background and as a CIM Member, Kelly ensures all digital developments support the ultimate growth of the company and enrichment of the brand.
Head of Digital Marketing
Dorothee is Head of Digital Marketing at Bossard, a market leader in fastening technology. With proven content creation experience geared to winning customers and changing market perceptions, Dorothee successfully launched Bossard on a digital marketing path that matches the company’s innovative Industry 4.0 solutions.
Head of Multi Channel eCommerce
Richard Waight manages Bio-Rad's digital
channels for EMEA and is part of the wider global eCommerce team. Bio-Rad's
2017 total revenue hit $2bn, with over $500m of this coming through their
digital channels. Richard is leading a digitisation project for EMEA with a goal
of unifying and aligning online and offline sales channels to give a
consistent customer journey along all the customer touchpoints.
Global Head of B2B Digital & Activation
Director Digital Marketing Europe
Antoine leads a team in charge of digital consumer experience across all business touch points and the whole process of digital transformation. The key challenges he has had to overcome are how the large volume of product information should be processed and how to drive the transformation in order to combine more efficiently all electronic channels.
Senior Director, Global eCommerce Strategy
Sushma is a leader in eCommerce transformation, responsible for designing and implementing integrated eCommerce solutions that are leveraged across the enterprise, delivering incremental revenue channels while driving operational efficiency and best in class customer experiences. Sushma manages all aspects of the eCommerce business, including content strategy, website design, business planning, web analytics and digital marketing.
Dow Packaging & Speciality Plastics
Director Digital Partnerships
Wendy has 10+ years of strategic digital marketing experience in international B2B organisations. She is passionate about balancing customer and business requirements and translating those into results-driven programs that make a difference to both people and organizations. In her current role at Signify (formerly Philips Lighting), the world’s #1 lighting supplier, she is responsible for growing eCommerce sales through strong cooperation with the distribution channel in a digital program touching content syndication, buy online, lead management, digital marketing, online portals and analytics.
Director of Product Marketing
Joey Moore is the Director of Product Marketing at Episerver. Prior to Episerver, Joey has spent the last decade working with enterprise level digital commerce clients, helping drive results for some of the largest brands and retailers and guiding them to become leaders in the digital space.
Head of Marketing and Solutions Deployment
Managing Director and Owner
Herbert Pesch is co-founder of Evident digital. He is chairman of the B2B digital commerce group and consults B2B clients on a strategic level in the digital arena. He often hosts and moderates B2B industry events. With 100+ experts in business design and technology in both Utrecht and Lisbon, Evident helps B2B companies grow in an ever-changing digital world. www.evident.nl
Director of Digital
Chris Matenaers began his marketing career working for PayPal's eBay team. Over the last 15 years, he has worked at a number of SMEs and blue chip companies with a particular focus on tools for marketing automation, designing internal systems and working alongside specialist third-party vendors to bring automated marketing solutions to market. Having worked for Grainger Global Online the last three years, he is focusing on how to use large datasets and machine learning algorithms to build stronger relationships with B2B customers
Mark has been eCommerce Director EMEA at Ricoh for the past two years, leading a proposition covering both Ricoh products and 3rd party IT hardware in our 24 operating companies. Mark has ten years experience in B2B ecommerce including working for ATOS leading Digital change for NS&I, at SIG PLC as Head of Digital & UX, and for Insight as EMEA eBusiness Manager.
Global Director of eCommerce
Lars is Director of eCommerce & Digital Customer Channels at Vestas Wind System, the only global energy company dedicated exclusively to wind energy. Lars has since 2016 run a successful global eCommerce program focused on selling spare parts & services to the Service aftermarket. A great focus has been put into creating a differentiated and market-leading channel with excellent customer experience as well as making sure the eCommerce channel is efficiently supporting the Vestas sales organization in their everyday work.
Digital Marketing Programs Director
Robert is an award winning (Digital Transformers Award 2015, Digital Innovation of the year Award 2016, eHealthcare Leadership Awards 2017) senior executive with a proven track record in delivering digital marketing, sales & service transformation within complex organizations. He’s currently responsible for driving the global B2B digital strategy & activation practices for Philips Health Systems.
Global Lead For B2B Ecommerce
Sam Talya has over 10 years of diverse experience in product marketing, strategy consulting, digital, online retail and B2B eCommerce.
Director Marketing Communications
eCommerce Account Manager
Bettina Hoppmann is the Corporate Key Account Manager for DACH eCommerce at 3M, a global multi technology company with over 50,000 products. Within 4 years she has developed the online B2B channel for different markets with major ePlayers including Amazon. Strategic portfolio management combined with rich content, optimized search keywords and digital marketing promotions have accelerated the business year on year.
Digital Marketing Manager, West Europe
As the Leader for Marketing Automation Campaign Architecture at 3M, Sonja is empowering cross-functional Marketing Organizations and Business Groups to meet the challenges of today’s increasingly complex Marketing world. With more than 10 years of digital Marketing expertise she enables the 3M regions and subsidiaries to deliver result-focused demand generation and customer-centric campaigns across 20+ countries in Western Europe.With over 50,000 products the global multi technology company 3M discovers and innovates in industries such as Automotive, Health Care, Manufacturing, Safety, Energy, Electronic and many more.To meet 3M customer needs in different Markets Sonja successfully focusses on leveraging the latest MARKETING AUTOMATION Technologies, Content strategies and behavioral techniques to build integrated customer B2B experiences."
Global Program Leader
Pascal currently leads global Board reporting programs which develops and deploys end-to-end digital capabilities to the Philips Lighting markets, business group and central staff organisations. Part of this was setting up a company wide global Digital Transformation program with award winning lean startup/accelerator and measurement/analytics centers of expertise. Recently Pascal has been transforming and driving sales growth through all direct & indirect online channels for Philips Lighting for B2C and B2B, including managing a global team of Digital & eCommerce managers driving digital marketing & online sales in more than 60 countries.
With an extensive background in management
consulting, David is an entrepreneur and digital enthusiast, currently working
as CEO to grow ZAGENO, a digital life sciences marketplace for the ambitious
and networked researcher striving for more “eureka” moments.
Group Vice President, Head of Digital Transformation
Kilian is co-founder of the world’s biggest life science marketplace ZAGENO, and was responsible for establishing and leading several business units including marketing, service, biotech content & product portfolio, technical integration, and sales. Since 2018, he has focused primarily on medium and long-term strategic planning and business development. Prior to founding ZAGENO Kilian built and lead QIAGEN's digital activities as Head of Digital Strategy.
Chief Marketing Office, Watson Commerce
Russell Scherwin is IBM's Chief Marketing Office for Watson Commerce. Leading commerce strategy, consulting, sales, and marketing teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and thought leadership into a meaningful and entertaining message. Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His AI expertise is continually reshaped as he “trains”his 7 and 3 year old sons.
European Digital Marketing Lead
Global VP of Digital Enablement
A distinguished leader of IT, digital commerce, software
engineering, operations and user experience with expertise in diverse range of
technologies within multiple industries settings, Beniamino is a
well-organised, result oriented individual with proven ability to implement
standard, procedures and processes that improve business functionality. He has
demonstrated success leading and motivating individuals to their best
potential, while forming a cohesive team environment.
Global Head of Marketing
Marieke is an a Within ERIKS Digital driving the digital roadmap of ERIKS by developing innovative digital propositions. Earlier, she was in the founding team of Zamro - an award winning B2B e-Commerce platform.
Head of Digital Strategy
Frank is fascinated by the changes induced by Digital Transformation and firmly believes we just have seen the beginning of this transformational process. His fascination has been the driver for his professional career, bringing 17 years of experience in B2B industries, development of eCommerce strategies, development of eCommerce organizations, program management, project management, leading large cross-functional teams as well a leading a team of international direct. His expertise covers areas like web shop, order automation, SEA/SEO, Digital Marketing, Product Information Management, order automation, Content Management Systems.
Global Head of Mobile & Digital Experience
Digitally disruptive marketing expert who’s passionate about turning change into an opportunity by combining emotional intelligence with tech. Over 10 years of experience across the whole digital landscape, from mobile apps to demand generation programs, in digital agencies, SMEs and blue chip companies including Microsoft and SAP. She helps people to find new, unconventional ways to solve old problems and change the game, thanks to a fresh, international perspective.
Director, Global Equipment Customer Service Center & eCommerce
Christian Filipcic is on a mission to maximize both customer satisfaction and efficiency. Having attained master degrees in both computer science and business administration, he holds a 20+ years of experience in IT, business consulting and customer service centric positions. As a Six Sigma and Lean Management Master Black Belt, he lives and breathes process optimization. In his current role as global customer service center lead, he saved more than 10 M€ in personnel costs while building a 94% customer satisfaction.
Senior Commercial Director
Smith & Nephew
Perng Chian (PC) Chew, is a Senior Commercial Director for Smith & Nephew. She has 16 years of experience in strategic commercial initiatives and business development, in healthcare and power generation industries. During PC’s 6 years in Smith & Nephew, she has been responsible for various commercial initiatives to drive profitable business growth, marketing and launch initiatives, strategic planning & market intelligence processes. Currently PC leads a regional key account management initiative and leads the sales orgnisation of Advance Wound Management business. She is continuously seeking commercial ideas and solutions that would add great value to the organisation.
Senior Director, B2B Marketing & Sales Excellence , Europe, Middle East & Africa
Skilled in sales, sales excellence, sales operations, marketing, digital transformation and business transformation programmes, Fabian brings an extensive international history of working in the technology, software and services industries (both B2B and B2C) to his current role as Senior Director Sales & Marketing.
Head of Consumer Behaviour & Psychology Lecturer, Founder
London College of Fashion, Style Psychology Ltd.
Vincent has over 22 years of experience in the IT industry. In the past 19 years he implemented and helped developing multiple content management and ecommerce solutions. Since October 2016 Vincent is a Solution Architect at Episerver and in this role he offers technical support to the sales team and all Episerver partners.
Head of eCommerce
Senior Vice President
Steve oversees Marketing, Sales and Customer Success for Gelato Globe. Before joining Gelato Steve worked as Regional Vice President at Salesforce where he and his team sold digital transformation and marketing technologies to enterprise customers.Prior to Salesforce, Steve was Vice President Sales and Business Development EMEA and APAC at Antenna Software, which was later acquired by Pegasystems. Steve continued to work at Pega post acquisition selling technology to Fortune 1000 brands. Steve has extensive experience of building globally scalable direct and indirect go-to-market strategies for telecoms and technology companies. Before selling Software, Steve spent 8 years in Telecoms and 8 years in the Leasing industry and is also a qualified Chartered Accountant.
Vice President Intrapreneurship & Co-Creation
Sören’s responsibility in the global
medical-technology organization Aesculap is to build solutions “beyond the
product”. Innovation for Services, Solutions, Business Models and not least the
consultative sales approach complete the activities. These are mostly digital
or digitally enhanced. Recently Sören and his team have launched the Innovation
Center "werk_39". Sören got his MBA degree in Medical Devices and
Healthcare Management. Sören works out of Tuttlingen, Germany.
Director of Commerce Consulting
Director of Marketing & Communications
Jean-Luc and his team have launched a successful loyalty program (more than 13,000 subscribers in one year), put emphasis on the eBusiness with impressive results (+50 % growth each year), developed services and systems around the products, and worked on personalised marketing and digital experiences. Since Jean-Luc joined, marketing at the company has completely changed, putting the customer and their experience at the center of everything.
Director of Business Development, B2B
Alfred Hawawini is Director of B2B Business
Development for Mirakl. Alfred has 10+ years of experience in B2C and B2B
retail. Prior to joining Mirakl, Alfred worked for the leading B2B foodservice
retailer METRO, where he held several positions including Strategy &
Business Development Director and Procurement Director. Alfred brings a strong
expertise of the B2B market as well as the experience of digital strategy
design and implementation. Alfred graduated from ESCP Europe and holds an MBA
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