B2B Online Europe 2017

November 27-November 29, 2017

Hilton Amsterdam

44(0)20 73689894

Our Speakers

We're already at work booking an industry-leading roster of speakers for 2017 - keep an eye on this page for updates.

If you would be interested in being a part of B2B Online, we would love to hear from you.

2017 Speakers

Shailesh Sood
Shailesh Sood
VP Big Data & Data Science
Ferry Meijndert
Ferry Meijndert

Ferry Meijndert is responsible for all operations, marketing and sales of B2B digital agency Evident. In previous activities, he has been responsible for large international digital implementations that resulted in extensive expertise in digital transformation in the B2B arena. He has thorough knowledge of the typical B2B journeys in manufacturing, distribution/wholesale, consumer goods and service industries.              

Ferry drives transformation, results and growth for Evident's clients by consulting on digital services, marketing and e-commerce on both a strategic and technical level. In the B2B Online Europe Round Table he explains why offering an excellent Customer Experience generates lots of value for B2B businesses (and their clients!).               

Håkan  Lenjesson
Håkan Lenjesson
VP Market Development
Lars  Hanf
Lars Hanf
Director Marketing Communications
Sartorius offers high-end laboratory balances and water systems as well as sophisticated solutions for liquid handling, filtration and fermentation. Trust in a strong brand that stands for quality and innovation in the lab for decades. Lars Hanf is a seasoned Marketing and Sales expert with a proven track record in Top Management Consulting, Financial Services and E-Commerce. Sartorius he is in charge of all global MarCom initiatives, on- and offline, of the two core businesses Bioprocess Solutions and Lab Products & Services. Before joining Sartorius, Lars Hanf worked in various senior management positions. As Chief Marketing Officer at Ricardo Group in Switzerland he was responsible for marketing strategy and day-to-day marketing operations of the three online businesses ricardo.ch (online market place), autoricardo.ch (automotive super vertical) and ricardoshops.ch (online shopping platform). In this role he oversaw all branding, performance marketing, social media and PR activities of the Ricardo Group. Prior to his employment at Ricardo Group, Lars Hanf worked in various management roles at Credit Suisse.
Chris  Micklethwaite
Chris Micklethwaite
Digital Director
Brakes Group
Doug Spence
Doug Spence
Executive Coach
Spence Partners
Doug is a Guru on Networking, Behavioural Psychology and Relationship Management, whose services are sought after by Major Corporations around the World and also some of the biggest names in Sport to help them manage their Sponsorship obligations. This includes the Elite, in Soccer (including David and Victoria Beckham.!), Tennis, Golf (The Ryder Cup) and Formula 1, so you can imagine what his address book looks like! His company slogan is “the people behind great people” and his passion for people development is both insightful and inspiring. So don’t miss this session on ““Emotional Intelligence” What amateurs ignore and professionals exploit as I know from experience you will feel refreshed, energised and equipped to take your Networking and Relationship management up not one gear, but two!
Fredrik  Östbye
Fredrik Östbye
Group Vice President, Head of Digital Transformation
Grundfos is a pump manufacturer, based in Denmark, with more than 18,000 employees globally. The annual production of more than 16 million pump units, circulator pumps, submersible pumps, and centrifugal pumps. Grundfos also produces electric motors for the pumps as well as electric motors for separate merchandising. Grundfos develops and sells electronics for controls for pumps and other systems. Fredrik has a passion for disruption and how technology through business can help solve sustainability. He strongly believes in end-user-centric innovation where an ecosystem of players combine expertizes to create the best possible experience and with a business-model attached where all involved share the value of the solved problem. His mindset is that openness brings speed and speed brings success. In 2017 he joined Grundfos to orchestrate the digital transformation this giant is going through, moving from experts in advanced pumps to supplier of water-as-a-service.
Carlos  Silva Lopes
Carlos Silva Lopes
Sales and Marketing Director
Dow Chemical
Ellen  Den Braber
Ellen Den Braber
Digital Marketing Operations Director
Schneider Electric
Fernando  Sanchez
Fernando Sanchez
Global Director - Care Chemicals
Eastman Chemical
Thomas  Paschkowski
Thomas Paschkowski
Digital Technology Scout
Floris Jan  Cuypers
Floris Jan Cuypers
Founder & CEO
Floris Jan Cuypers finished his master degree physics in Delft. He started his career in the corporate world: he worked in fluid dynamics at Shell oil company and in consumer electronics at Philips. Than he made the change to the internet world. He worked for well-known companies like: Google, Spil Games and Home24. Currently, Floris Jan is the CEO of fast-growing B2B e-commerce company Zamro. Zamro is the online technical wholesaler for the technical craftsman. In the webshop all kind of technical products and tools can easily be found and ordered. The mission of Zamro is to make the life of the technical craftsman easier. Floris Jan is an avid sailor and believes in the strength of teamwork while changing the technical B2B market.
Patrick  Attallah
Patrick Attallah
Global Commercial Digital Transformation Director
Royal DSM is a global science-based company that delivers innovative solutions such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. Patrick is a digital entrepreneur at heart. With 20+ years’ experience, Patrick has successfully developed and run technology-based businesses and delivered globally digital professional services as well as online community solutions for the telecom, automotive, banking and audiovisual industries. Since early 2016, Patrick has taken on the challenge of helping the teams at DSM to adapt to the challenges brought by digital technologies, to transform digital data into valuable business insights and to convert digital strategies and tactics into growth.
Llinos  Jonathan
Llinos Jonathan
Former Executive Director ICS, Brand, Communications & Mktg
Llinos is recognised for leading change within diverse, global multi-cultural teams for FTSE 100 and US Fortune 500 companies. A customer-centric individual, Llinos is an expert in digital transformation and regulation and has a distinguished record of achievement in delivering powerful strategies that differentiate and create positive difference. Llinos is a proactive advocate of new technologies and innovation that create paradigm shifts that drive business, consumers and society forward. A skilled communicator and consensus builder she is a very versatile, intellectually curious individual offering strong leadership and exceptional influencing skills, which forge sustainable alliances and partnerships with critical stakeholders.
Zoltan  Nahoczky
Zoltan Nahoczky
Global Digital Marketing Transformation Lead – Safety and Construction
I help companies drive growth based on my extensive marketing leadership skills. I am a seasoned strategic marketing professional with a hands-on experience in leading digital transformation in global roles. I have 20 years’ successful track record in B2B (DuPont – Kevlar®, Nomex®) B2C (Coca-Cola, Bristol-Myers Squibb) environments in marketing, digital marketing transformation, project management, business development and product management. In my current role, I am focusing on leading digital change to step-change customer experience, increase customer engagement, generate leads and drive growth for a LOB in DowDuPont S&C business.
Paul  Kerssens
Paul Kerssens
Head of Marketing
Chloe  Platts
Chloe Platts
Customer Experience Manager
Annabelle Bessis
Former Director, Sales and Marketing,Processes
Annabelle was the Director of Sales and Marketing Excellence at Xylem Inc, a leading global water technology company. She was responsible for driving change and deploying Commercial Excellence and Marketing processes across Xylem sales companies inEurope, Northern and Latin America, Middle East, India. From lead generation to customer retention, she led the implementation of corporate strategies, bridging Marketing and Sales for growth and effectiveness : developed tactics for revenue and profitability growth with local teams in line with corporate strategies; drove their execution together with Sales & Marketing leaders; and tracked performance as GDP TLIPs. Annabelle is a sales and marketing specialist with track of record in product development, market share acquisition and channels development with premium branded products, solutions and service, in highly technical environments. She has over 20 years of experience working for major suppliers in the Industry including 3M, Danaher, and ITT, in a wide variety of end markets like Metal fabrication, Aerospace, Mining, Food & Beverage, Residential and Commercial Building and Infrastructure.
Inge Massen
Inge Massen
Global Director Business Communications and External Affairs
Martin  Sauer
Martin Sauer
Digital Director
Kenth  Granljung
Kenth Granljung
VP, Sales Northern Europe & Group Marketing and Communications
Thomas Kolster
Thomas Kolster
Head of Global Digital Marketing
Danfoss’ products and services are used in areas such as refrigeration, air conditioning, heating, motor control and mobile machinery. Employing 23,400 employees and serving customers in more than 100 countries, In 2015, net sales grew to the record level of DKK 38.0bn (EUR 5.1bn). Currently leading the digital marketing efforts in the Danfoss Cooling segment, Thomas spearheads the digital transformation in the Global and regional Marketing Communication organizations to develop the right digital culture and digital tools/systems, together with leading the design of the omnichannel customer experience including digital, online and offline touchpoints. With a background in traditional sales and marketing Thomas navigates in the interface between technology and customer centric marketing and sales by translating business and customer needs into technical specifications.
Ignasi  Salvador Villa
Ignasi Salvador Villa
Innovation Director
Celsa Group
MSc Civil Engineer (UPC) and Executive MBA (IESE Business School) with a wide experience in the engineering and construction field. Entrepreneur by heart co-founded ALTAC when he was 25 years old. Nowadays this company is the market leader in design and construction of solar towers. In 2015 decided to make a change and joined Celsa Group where he works currently as Innovation Director and is deeply involved in different digitalization projects. His main objective is to lead the transformation of the steel sector which also includes upgrading how companies will engage with their customers in the near future. He is a firm believer that many B2C strategies are applicable to the B2B world.
Alessandro Bracco
Alessandro Bracco
Digital Marketing Director
Pascal Smits
Pascal Smits
Digital Marketing, Global - Head Of Digital Transformation
Philips Lighting
Pascal created and led the global digital transformation program which develops and deploys end-to-end digital capabilities to the Philips Lighting markets, business group and central staff organisations. This includes creating an award winning lean startup/accelerator program and measurement/analytics centers of expertise driving fact based global high impact digital programs. Recently Pascal has been transforming and driving sales growth through all direct & indirect online channels for Philips Lighting for B2C and B2B, including managing a global team of Digital & eCommerce managers driving digital marketing & online sales in more than 60 countries.
Mikko Saavalainen
Mikko Saavalainen
Senior Business Development Vice President
Metsä Wood
Eric Croon
Eric Croon
Managing Director
ERIKS is an international industrial service provider offering a wide range of high-quality mechanical engineering components and associated technical and logistics services. ERIKS serves approximately 200.000 industrial customers (business-to-business), markets a range of more than 680.000 articles and sends out more than five million shipments every year. The ERIKS group currently consists of more than 65 group companies with branches in 28 countries. After working with such industry leaders as Sandvik, Tradcom, VKW Kempen, Hercules Hydraulic Seals Europe BV, Eric joined ERIKS in 2013. His entrepreneurial spirit enables him to develop and implement the digital marketing and sales strategy needed for success. With a holistic perspective including supply chain, business strategy, and manufacturing, Eric has created a unique approach to achieving growth through ERIKS’ online portal.
Camille Bjorse
Camille Bjorse
Head of Marketing Communications EMEA
IDEXX Laboratories
Passionate about digital marketing, Camille arrived at IDEXX Laboratories after an impressive career spent at KPN and Sony. Camille’s expertise lies in digital customer engagement and multi-channel management.
Ricardo Davila
Ricardo Davila
International Market Director
Mark Bartlett
Mark Bartlett
Chief Experience Officer
Mark Bartlett is a practitioner of eCommerce and digital transformation, with more than 20 years of experience. Throughout his career, Mr. Bartlett has leveraged his deep understanding of customer experience to develop a conceptual framework for what has come to be known as “experience-driven commerce” — an approach that unifies content, commerce, and communications into a seamless customer experience. With his blend of industry and commerce category expertise, Mr. Bartlett helps FPX continue to modernize the way businesses buy and sell across all channels through FPX’s enterprise CPQ solution. Before joining FPX, Mr. Bartlett led customer experience and commerce practices for agencies such as Digitas LBi, Sapient, and Razorfish
Shabir Chagan
Shabir Chagan
Global Program Lead, Digital
Sandvik Coromant
Shabir is responsible for developing the Digital Solutions and Technology for Sandvik Coromant EMEA, leading and driving digital sale tools, mobility and eCommerce solutions. Developing, along with global management, the vision and strategy for Digital First, he has been integral in building a strong online web presence, further eCommerce solutions taking care of both direct and indirect customers and now put into place a powerful Web Sales solutions and process. He is currently focused on increase digital awareness within the organisation, and looking at how to prepare and make the most of Digital Manufacturing and Industry 4.0, the next industry revolution.
Yoav Kutner
Yoav Kutner
Yoav is a co-Founder and CEO of Oro. Prior to founding Oro, Yoav was the Chief Technology Officer and co-Founder of Magento, where he led product and technology development for all Magento offerings from inception until after it's acquisition by eBay in 2011. Yoav is a proven product visionary in the business application market.
Antoine Aranda
Antoine Aranda
Director, eBusiness
VWR International
Antoine is responsible for the Digital transformation of VWR in France, Spain and Portugal. VWR is a leading global, independent provider of products, services and solutions to laboratory and production facilities.Leading a team of 15 associates who are in charge of digital consumer experience across all business touch points and the whole process of digital transformation. Main challenges often come from the large volume of product information that should be processed and how to drive the transformation in order to combine more efficiently the electronic and the traditional paper channels.
Patti  Rowles
Patti Rowles
Global Sales Channel Manager
Sandvik Coromant
Aamir Burki
Aamir Burki
Principal, Practice Lead Digital Strategy

Aamir is responsible for developing enterprise-wide digital, content, and e-commerce strategies and Roadmaps for Codifyd’s Fortune 500 B2B clients. His understanding of the relationship among e-commerce conversion, technology, product information, and enterprise search makes Burki a results-driven leader who has solved some of the most pressing issues B2B suppliers and distributors face today.   Aamir has 16 years experience in ecommerce and product content, working at industry leader McMaster-Carr and over 25 successful projects at Codifyd for clients such as RS Components, Arco, ERIKS, and Grainger.

Emile van de Klok
Emile van de Klok
Managing Director
TIE Kinetix International
Emile has been active for 20 years within the IT/Software business. For the past eight years he has been at TIE Kinetix as Managing Director for all international activities in EMEA, setting up partnerships and working with enterprise customers to develop through channel marketing automation programs for branding and demand generation activities. In 2016 Emile has been responsible for setting up a global partnership with Google AdWords and building the Google AdWords for the Channel product and business line. Emile graduated cum laude for his Master of Science in Management from Business Universiteit Nyenrode in the Netherlands where he researched how organisations can generate more revenue through indirect dealer channels, he also holds a BA in Electronics and Information Technology.
Mariolein  van der Plas
Mariolein van der Plas
Head of Acceleration, Northern Europe
Mariolein van der Plas has been active for more than 10 years in online technology and developments. Since starting her career at Google, she has been focused on business development of strategic partnerships for SMB resellers. As the Head of Acceleration, Northern Europe at Google, Mariolein has been expanding her reach in helping businesses grow and develop across northern Europe.
Breght Evens
BeNeLux Country Manager
Eddy Evens
Eddy Evens
Lecot – Raedschelders
Eddy Evens (COO & CIO) has been active in the wholesale building industry for more than 30 years, with his vast experience in digital and logistics he guided his offline business to the online world. He has managed the company through tough times and has grown from one single shop with 10 people to an industry leader with a wide spread of 55 shops across BeNeLux, 2 logistic centers and helping over 200.000 customers on a yearly basis with a team of 600 people. He is a true believer of the e-commerce world and is bringing the offline and online business closer each day.
Mark Brinton
Mark Brinton
Sr. Product Manager
Mark is a Senior Technical Product Manager at Magento, where he serves as the lead product manager for B2B features. He joined Magento in early 2015 and brings more than 13 years of experience in corporate finance, product management, business intelligence, and online advertising. Before joining Magento, Mark designed the yield reporting system for Microsoft’s display advertising business to support pricing and revenue optimization worldwide. Mark holds an MBA with distinction from London Business School.
Denis Zekic
Craig Witt
EVP Sales
David Staunton
David Staunton
Global Product Marketing Manager
Gerrit Enthoven
Director EMEA-West
Gerrit Enthoven engaged in e-commerce since 1999 and has been involved in over 100 challenging international B2B and B2C e-commerce projects. His specialties are B2B e-commerce consultancy and omni-channel commerce. He would love to meet you to discuss your challenges and ambitions and to leverage his experiences with best practices of renowned industry leaders.

2017 Advisory Board

Jan Weernink
Jan Weernink
Marketing Director
The Dow Chemical Company
Kelly Whalley
Kelly Whalley
Global Head of Digital Marketing
Kelly drives the digital marketing strategy and development for the Insulated Panels Division across the globe and is currently leading the complete re-configuration of the Kingspan Group's web presence, covering 174 sites in all. This involves deep level cross-divisional working to restructure the way the Group and all its companies are presented online, including introducing new standard CMS technology, DAM systems and Marketing technologies to improve lead generation, promote cross-selling and uplift and standardise the whole brand experience of Kingspan across the globe. In addition, Kelly has responsibility for implementing best-practice, creating efficiencies and improving communication and sharing, all with the goal of supporting the wider sales force and strategic growth.
Mirella Amalia Vitale
Mirella Amalia Vitale
Senior Vice President, Marketing, Communications & Public Affairs
Rockwool Groups is the world leading manufacturer of sustainable stone wool insulation materials Mirella joined ROCKWOOL in a Group Management position in February 2016 just after the company announced their ambitious business transformation program. The purpose of the new function is to globalize the marketing efforts and drive the ROCKWOOL Group´s re-positioning as a truly global brand with a strong sustainability agenda and increased customer focused business approach. Digital transformation is at the core of this strategy. Before joining ROCKWOOL Mirella spent 15 years in the wind industry working for the market leader Vestas Wind Systems years in various leadership positions in Italy, Spain and Denmark where in the last four years she served as Global Vice President for Marketing. Mirella is an influential Global B2B Marketing Executive with diverse experience leading global teams, marketing initiatives and strategy across 5 continents, demonstrating the creativity, flexibility and commercial astuteness to build strong collaborative partnerships and deliver innovative campaigns, enhanced ROI and competitive advantage in the emerging markets.
Valerie Thomassin
Valerie Thomassin
SVP Corporate Corporate Marketing & Communications
Xerox conduct business in 180 countries, and their more than 140,000 employees create meaningful innovations and provide business process services, printing equipment, software and solutions. On January 29, 2016, Xerox announced that it plans to separate into two independent, publically-traded companies: a business processing outsourcing company and a document technology company. Xerox expects to complete the separation by year-end 2016. Managing a total budget of $17M with 80 direct reports based in Europe, US and off-shore, and executing on circa additional $20 M on behalf of the business units across the world, Valerie created and currently leads the Global Marketing Shared Services with in scope Demand Centre and Sales enablement for Xerox Corp as well as the marketing & coms activities for Europe. She has transformed the marketing practice across Xerox with fully integrated marketing strategies & drives several Global Corporate cutting edge programs. Supporting an $18B revenue globally, Valerie’s speciality is to drive from strategy design to effective execution at Global or local levels. With a specific focus on demand generation creation, differentiated value propositions, digital marketing strategy and sales enablement with the objective to generate tangible measurable revenue, she is adept at change management: business transformation, vision development, global implementation & teams leadership.
Mark Sutherland
Mark Sutherland
Ecommerce Director
Mark has recently joined Ricoh (https://www.ricoh-europe.com/index.html) to head up their eCommerce operation in Europe. Mark's background is primarily in B2B ecommerce, leading online trading in Europe for Insight Enterprises http://www.uk.insight.com/ from 2010 to 2014 as EMEA eBusiness Manager. As a part of that role he created a dedicated eSales team to drive online transactions from small and medium enterprises and brought in focused eprocurement specialists to drive engagement with Insight's largest European and Global clients. Subsequently he then led a team of Product Owners in developig an industry leading B2B ecommerce experience in Construction for SIG PLC http://uk.siggroup.com/ as Head of Digital Proposition between 2014 and 2016.
Farruckh Shad
Farruckh Shad
Senior Vice President, Retail Strategy & Global Ecommerce
Schneider Electric
Vasuki Muralidhar
Vasuki Muralidhar
Head of eCommerce
Fabory (Grainger)
In his current role, Vasuki is building the ecommerce team and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives to grow market share and increase revenue of the Fabory business in the online channel. Vasuki is passionate about transforming business in the intersection of (digital) marketing and technology. He has a ground up experience from building (developer) digital commerce solutions to commercially deploying marketing initiatives in hyper connected world that feeds of data. He has a hands on understanding of how digitization influences the blurry lines between sectors and functions within the organisational strategy. His expertise lie in Email marketing; PPC and display; B2B site search and merchandising; and Customer experience and insights.
Stéphane Lafarge
Stéphane Lafarge
Director of Europe
Herman Miller
Herman Miller is a globally recognized provider of furnishings and related technologies and services. Headquartered in West Michigan, we have relied on innovative design for over 100 years to solve problems for people wherever they work, live, learn, and heal. Stéphane has a passion for leading businesses and the people who are part of them. He has held many international assignments in Sales, Distribution Strategy, and General Management. All along his career he has had many opportunities to grow and do what he likes best: "delight our clients and partners".
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