Jörg-Holger Krause

Jörg-Holger Krause

Head of Marketing Digitalisation and Sales Excellence Sabic

Day 2 | 3rd December

11:40 AM Case Study: AI Search Visibility: How to structure product content for AI-driven search to improve visibility across search engines, increase high-intent discovery and drive more qualified demand

  • Align SEO and GEO strategies with how B2B buyers research and evaluate solutions to optimise content for modern search. 
  • Structure product content and data to increase visibility across search engines and AI-powered discovery. 
  • Connect content, campaigns, and conversion pathways to turn discovery into quality demand.  


Check out the incredible speaker line-up to see who will be joining Jörg-Holger.

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