B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Jörg-Holger Krause

Jörg-Holger Krause

Head of Marketing Digitalisation and Sales Excellence Sabic

Day 1 | 3rd December

1:30 PM Presentation: Refining your ABM: Aligning sales and marketing to focus on the right accounts, with the right message, at the right time

  • Choosing the right mix of one-to-one, one-to-few, and one-to-many ABM approaches for your market and resources 
  • Operationalising ABM: activating insights, orchestration tools, and sales collaboration at scale 
  • Measuring success beyond leads: tracking influence, engagement depth, and pipeline velocity across accounts 

Check out the incredible speaker line-up to see who will be joining Jörg-Holger.

Download The Latest Agenda