Meir Kotzen is the Head of eCommerce and AI Transformation Lead at Rhenium Group, a leading life science distributor in Israel. With a strong commercial and sales background across global corporations like Mars and Nestle, Meir specializes in building digital strategies that prioritize practical business outcomes and operational efficiency. Meir led the launch of Rhenium's B2B e-commerce platform, including full ERP two-way API integration. Tackling the immense complexity of managing over 600,000 SKUs, this strategic initiative successfully shifted 30% of sales online and reduced quotation wait times from several days to mere minutes. Driven by the need to solve these heavy data and operational challenges, Meir's role naturally expanded. Today, he also leads Rhenium's AI transformation at the organizational level, focusing on practical automation and AI solutions that empower commercial teams to act as true growth drivers.