Silke Gliemann

Head of eBusiness Continental

Day 2 | 3rd December

9:20 AM Keynote Townhall: Digital Adoption Accountability: How can you eliminate offline workarounds and align KPIs to increase eCommerce adoption and maximise ROI?

  • Measure customer and internal adoption using meaningful KPIs that prove the commercial value of your eCommerce investment. 
  • Align incentives, ownership and KPIs across sales, marketing and digital teams to drive lasting adoption. 
  • Remove offline workarounds and redesign processes to embed digital adoption through effective change management. 

Check out the incredible speaker line-up to see who will be joining Silke.

Download The Latest Agenda