Silke Gliemann is Head of eBusiness, Replacement Tires EMEA at Continental, where she leads the digitalization of sales, service, and marketing processes across the region. She is responsible for driving the development and adoption of key B2B digital platforms, eCommerce solutions, and customer engagement initiatives that support Continental's growth and digital transformation strategy. [office.com] With extensive experience in digital business, marketing, and commercial transformation, Silke works closely with international teams to optimize customer journeys, scale digital services, and leverage emerging technologies such as AI to create business value. She is passionate about turning digital innovation into measurable results.