Karl Morgan is an experienced SaaS leader specialising in digital commerce, product information management (PIM) and enterprise digital transformation. As part of the sales leadership at Inriver, Karl works with leading global manufacturers, distributors and retailers to help them overcome complex product information challenges, accelerate digital commerce initiatives and deliver consistent product experiences across multiple channels. With a background spanning enterprise technology and SaaS, Karl brings a commercial perspective to the evolving role of product data, particularly as artificial intelligence, automation and AI-driven product discovery reshape how B2B organisations engage with their customers.