Global Head of Unified Commerce Experience specializing in eCommerce transformation and GenAI enabled digital experiences. I lead large scale programs across 60+ countries, working across markets, time zones, cultures, and operating models to deliver measurable improvements in product discovery, conversion, and customer value. My work focuses on building scalable commerce ecosystems that unify marketing, product, content, and transactional flows. I translate strategy into execution and adoption, partnering with global, regional, and country organizations to ensure consistency at scale and relevance in local markets. I have built and led agile, high performing team, designed for end to end delivery — from strategy and design to engineering handover, rollout, and continuous optimization.
Day 1 | 2nd December
2:55 PM Panel: Digital Shelf Content: How can you optimise product content and creatives to increase engagement, strengthen conversion, and improve digital shelf performance?
- Create content that converts instantly by designing high-impact creatives, messaging, and CTAs that capture attention in the first second
- Build best-in-class digital shelf content by optimising product assets, imagery, and descriptions to drive engagement and purchasing decisions
- Prioritise content before optimisation by fixing creative quality and consistency as the foundation for stronger performance across the entire funnel
- Understand how to connect performance marketing, SEO/GEO, and on-site search—so the right buyers find the right products faster, improving conversion and reducing drop-off across the buyer journey
Check out the incredible speaker line-up to see who will be joining Maciej.
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