Global Head of Unified Commerce Experience specializing in eCommerce transformation and GenAI enabled digital experiences. I lead large scale programs across 60+ countries, working across markets, time zones, cultures, and operating models to deliver measurable improvements in product discovery, conversion, and customer value. My work focuses on building scalable commerce ecosystems that unify marketing, product, content, and transactional flows. I translate strategy into execution and adoption, partnering with global, regional, and country organizations to ensure consistency at scale and relevance in local markets. I have built and led agile, high performing team, designed for end to end delivery — from strategy and design to engineering handover, rollout, and continuous optimization.