Why are leading companies like Dometic, OFAC, Johnstone Supply, Wurth Louis and Company, T-Mobile, MedImpact and Carnival embracing headless commerce? With the advent of technological innovation, customers expect an enhanced experience and self-service options across a range of touchpoints including mobile, Internet of Things and connected commerce. On the other hand, internal teams like field sales and customer service can create huge value for the organization through digitally transformed and commerce-enabled processes.
But why is headless commerce better? Unlike full-stack applications, a headless architecture extends commerce beyond the .com storefront to support complex paths-to-purchase and multi-channel environments (including wholesale/distributor portals and back-end sales tools) – without having to invest in new systems or building siloed applications. Not to mention, the way Elastic Path’s unique headless architecture allows for a phased implementation there is no need to rip and replace. Recently, MedImpact brought this to life this by getting their initial headless commerce implementation up and running in just over 30 business days so they could begin to see a return on their investment while rolling out subsequent phases of their overall digital commerce transformation.
In this interactive workshop, you’ll learn:
· Different ways customers and users want and need to engage as both buyers and sellers
· How API-driven technology future-proofs your digital commerce strategy
· How Marketing and IT can benefit and create value with a headless architecture
· Practical applications of headless commerce in various B2B industries
· How to determine if headless commerce is right for you
Andrej Maihorn
VP, Industry Solutions
Elastic Path