B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Christophe Bostyn


Enterprise Sales Director
Showpad

Check out the incredible speaker line-up to see who will be joining Christophe.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


11:50 AM WORKSHOP HOSTED BY SHOWPAD: Death of the transactional salesman: How technology enables your sales teams to go from product selling to value selling

What's salespeople's reason for existence if only 15% of sales meetings are perceived as valuable? (Forrester). In this interactive session, we'll provide more insight into current reality by providing examples of successful sales transformation in manufacturing.
 
We’ll zoom into how Sales Enablement Technology came to help to:
·         Initially drive sales-efficiency and drive buyer-centricity
·         Move from competing on product features to value & consultative selling
 
What you’ll get out of this session:
·         Firstly, a broader insight in the trends of the Sales Enablement Industry (why this market is growing 20% YOY)
·         Secondly, specific examples & ideas how to get started as of tomorrow