Alessandro Bracco

Alessandro Bracco is currently heading the Group Marketing and Branding function in the ROCKWOOL Group with the goal of driving its transition to a purpose-driven, fully digitilised organization. Alessandro and his team are helping the ROCKWOOL Group to continuously strengthen its brand portfolio through customer intimacy and a business-to-human communication approach.  After spending nearly a decade working globally in business development and marketing for the leading player in wind energy, Alessandro knows what truly drives lead generation and conversion. It’s the how well you connect with the heart-beating people you’re trying to help and how you can communicate your unique support back to them.