B2B Online Europe 2025

03 - 04 December, 2025

Hotel Maritim Berlin

Max Metral

Senior Analytics Director Formula 1

Max serves as Senior Analytics Manager for Formula 1®. He is responsible for creating value through the use of data analytics across F1’s various commercial departments. Prior to joining Formula 1®, he worked for City Football Group across their various soccer clubs such as Manchester City FC, New York FC, and Melbourne City FC, managing Business Analytics and Data Science projects across diverse fields such as Fan Relationship Management, Sales, Marketing, Ticketing, and Sponsorship. Max also has had his share of hands-on experience working on data analytics projects for worldwide companies such as Accenture, Michelin and Adidas 

Check out the incredible speaker line-up to see who will be joining Max.

Download The Latest Agenda