B2B Online Europe 2019

06 - 07 November, 2019

Hesperia Tower Hotel & Convention Centre, Barcelona

44(0)20 73689894

Max Metral, Senior Analytics Director at Formula 1

Max Metral


Senior Analytics Director
Formula 1

Check out the incredible speaker line-up to see who will be joining Max.

Download The Latest Agenda

Conference Day One – 6 November

Tuesday, January 1st, 2019


10:10 AM OUT OF INDUSTRY GUEST KEYNOTE: How F1 leveraged the latest technologies and techniques to rapidly scale data-informed decision making and transform internal processes, identify new opportunities and deliver long term results

· How F1 harnessed AI to create a next-level customer experience across all channels in order to make data informed decisions
· How to understand buying behaviour and get closer to your customers in the complex B2B buying landscape to improve customer experience across all touch points
· How to harness AI and ML to collect customer data which allows you to create a precise buyer personas to improve customer engagement
· How AI can help to deliver a consistent brand experience that will improve customer loyalty

2:20 PM PANEL DISCUSSION: How can you advance your content strategy and build campaigns that create sustainable relationships with your customers at scale?

·          How AI can deliver next-level customer experience across all channels to provide meaningful engagement and increase conversions
·          Understanding customer intent and get closer to your customers to understand their goals at every stage of the buying process to improve your customer experience across all touch points
·          How to build hyper-individualistic campaigns