B2B Online Europe 2024
04 - 05 December, 2024
Hilton Dusseldorf
Conference Day One – 7 December 2022
8:00 am - 8:50 am
Registration & Networking
Building A Data-Driven Business
8:50 am - 8:55 am
Opening Remarks – Tom Webber, Editorial Director, B2B Online
8:55 am - 9:00 am
Chair’s Opening Address & Interactive Polling
Fanny Lincoln -
Senior Manager Digital Marketing Europe,
Stryker
9:00 am - 9:20 am
Inspirational Keynote: Making Omnichannel A Reality in B2B Demand Generation: Three Essential Building Blocks
David Shell -
Director, Head of Omnichannel Demand Marketing,
Rockwell Automation
· In the next 10 years, a customer data platform (CDP) will be for marketers what CRM is for sales teams today – hear how Rockwell Automation is commercialising their CDP to drive adoption and realise the highest ROI from their investment
· What organisational strategy is needed to support the implementation of a CDP?
· How AI and ABM programmes can augment your marketing activities to identify and approach your hottest prospects, and move more prospects through the funnel
9:20 am - 9:40 am
Case Study: How Can You Build The Right Internal Culture & Processes That Will Enable You To Turn Data Into Insights, & Insights Into Intelligent Business Decisions?
Svenja Hartmann -
Head of Digital Marketing,
HYDAC
· How can you shift your company culture so your employees fully embrace the value of data and hybrid models?
· Involving your sales reps in your digital transformation so they are comfortable with the increased transparency
· Upskilling and reskilling your employees so your existing workforce can support the integration of new tools and systems
· Localising your digital initiatives to ensure they are embedded into the company on a global level
Key Trends in ERP
9:40 am - 10:10 am
Joint Keynote – The Smart Way of Omnichannel Business Transformation: Lessons Learnt Collaborating in the Automotive Sector
Julia Knutti -
Head of Commerce, MEE,
SAP
Marcel Brun -
Commerce Cloud Advisory, MEE,
SAP
Unlocking Hybrid Potential
10:10 am - 10:50 am
Panel & Interactive Polling: How Can You Adapt Your Legacy Set-Up To Digitise & Develop Hybrid GTM Strategies That Capitalise On The Growth In Online Sales?
Sameh Saeb -
Global eCommerce Commercial Lead,
Shell
Olivier Gil -
Group Director of Digital Sales & Operations,
Rubix
Svenja Hartmann -
Head of Digital Marketing,
HYDAC
Bernd Hirschle -
Global Head of Marketing & Digital Commerce,
.
· As B2B online goes mainstream, how can you integrate new hybrid GTM models into your existing processes and design an online business that complements your offline business to capitalise on the growth opportunities?
· How the B2B buying journey has evolved and how this impacts your marketing and sales strategies
· Building an agile eCommerce architecture that can be quickly scaled- and adapted to meet changing customer demand
· Understanding the operational, technical and cybersecurity implications of moving a large portion of your business online
10:50 am - 11:30 am
Networking Break
11:30 am - 11:50 am
Inspirational Keynote: Our Success Story - How You Can Take A Growth Marketing Mindset To Yield Quick Demonstrable Results & Sustainable Business Impact in the B2B Environment
Lukas Zurmuehle -
Regional Head of Digital & Growth Marketing,
Roche
11:50 am - 12:10 pm
Innovation Spotlight: Omnichannel Optimization, The Best Kept Secret to Profitable Growth
Richard Blatcher -
Senior Director, Growth Marketing,
PROS
Digital-enabled B2B Growth
12:10 pm - 12:30 pm
Innovation Spotlight: How to Leverage the Next Generation of Digital Engagement Hubs to Drive Efficiencies, Insights and Growth
Jakub Santur -
Regional Sales Director,
Salesforce
Maximilian von Wangenheim -
Senior Account Executive, Cloud Commerce,
Salesforce
- Easily enable new Business Models and focus on Innovation with a Customer Experience Platform
- Improve self-service offerings for your buyers
- Minimize integrations and reduce the error rate
Transferring B2C Success
12:30 pm - 1:00 pm
Fireside Chat: How Can You Leverage Lessons from Proven Global B2C Experience to Your Global B2B Marketing Domain?
Benoit Gaillard -
Senior Retail Aftermarket Professional,
Caterpillar
Julie Kennedy -
Director of User Experience,
Saint Gobain UK
Bernd Hirschle -
Global Head of Marketing & Digital Commerce,
.
1:00 pm - 2:00 pm
Networking Lunch
Track A – Building Digital Partnerships
2:00 pm - 2:05 pm Chair’s Opening Address Aslak de Silva, Managing Director, Selfly Store Aslak de Silva - CEO, Selfly Store
Track A – Building Digital Partnerships
2:05 pm - 2:25 pm Inspirational Keynote: Designing Your Digital Customer Experience & Channel Strategy For Scale & Optimal Business Flexibility Lars Elkjær Andersen - Vice President, Digital Customer Channels, Vestas Wind Systems· How you can orchestrate, maximise and scale the best digital journeys for your customers
· Setting core ambitions for the different channels you are active in, and ensuring you are using them synergistically
· Engaging your organisation to ensure optimal value of your channels and digital services
· How eCommerce and customer self-services support revenue growth, sales/operational efficiency, and a greater customer experience
Track A – Building Digital Partnerships
2:25 pm - 2:45 pm Innovation Presentation: How to Grow While Others Cut - 5 Bulletproof Best Practices to Navigate the Recession Boris Lokschin - CEO, Spryker Systems Sven Robl - Vice President DACH, BORN
Track A – Building Digital Partnerships
2:45 pm - 3:05 pm Innovation Presentation: Providing businesses with tools, that help reach a global audience for their products and how to help buyers discover products, find suppliers and place orders online, fast and efficiently Michela Rubegni - Marketing Director EU, Alibaba.com
Track A – Building Digital Partnerships
3:05 pm - 3:45 pm Panel & Interactive Polling: How Can You Work With Your Peers & Partners to Build A B2B- & Data Governance Ecosystem To Extend Your Commercial Reach? Vincent Petrognani - EMEA Digital Director, Tarkett Marlène Morin - Global CXM Implementation Lead, Sika Jeroen Spierings - Head of Industry Marketing – EMEA, Ricoh Europe Aslak de Silva - CEO, Selfly Store· Leveraging next gen B2B marketplaces to tap into new markets and grow your customer base
· How industry players can collaborate to build an integrated B2B ecosystem that benefits all
· Implementing online programmes and solutions that enable your channel partners to sell more of your products online
· What internal transformation needs to take place to support your move to an ecosystem-based GTM model?
Track B – Driving Customer Loyalty
2:00 pm - 2:05 pm Chair’s Opening Address Nicolò Franchesi, Global Director of Commercial & Digital Transformation, Bracco Nicolò Franchesi - Global Director of Commercial & Digital Transformation, Bracco
Track B – Driving Customer Loyalty
2:05 pm - 2:25 pm Inspirational Keynote: How You Can Shake Up Your Marketing To Create Emotional Connections With Customers That Trigger Decision-Making & Encourage Loyalty Mina Bastawros - VP Creative & Digital Marketing, Airbus
Track B – Driving Customer Loyalty
2:25 pm - 2:45 pm Innovation Presentation: Improving the B2B Customer Experience with the 5th P of Marketing Maiia Khasina - Marketing Manager, TreviPay
Track B – Driving Customer Loyalty
2:45 pm - 3:05 pm Innovation Presentation: Berliners and doughnuts: how understanding data and context is key for compelling product discovery experiences that create revenue and loyalty Peter Curran - Chief Revenue Officer, Lucidworks
Track B – Driving Customer Loyalty
3:05 pm - 3:45 pm Panel & Interactive Polling: How Can You Nurture Loyalty To Build Long-Term Relationships That Drive Both Repeat Business & New Customer Acquisition? Christian Popp - Head of International Commercial Training & Education, Smith & Nephew Julie Kennedy - Director of User Experience, Saint Gobain UK Bernhard Cantzler - Head of Marketing & Innovation, Mondi Group· Leveraging your eCommerce platform, self-serve portal, and B2B2C models to strengthen your existing customer relationships and drive repeat business
· Which incentives are working best today? Third-party products, tiers, discounts…
· How to build a strategic hybrid event strategy that nurtures customers at every stage of the buying cycle
· Cutting through the noise and delivering real value with your online events to engage buyers and generate more leads
· Getting your digital design right to know what digital products will best cater to your customers’ needs and keep them coming back
Limited to 15 attendees
Interactive Workshops
2:00 pm - 2:40 pm Workshop: How Can You Build An Aligned & Collaborative Workforce To Accelerate & Embed Your Digital Roadmap? Franck Chenet - Group Marketing Director, Raja· Getting buy in from all stakeholders and departments across your business
· Ensuring new tools are widely adopted and fully utilised
· Aligning your business model and competencies to new digital tools
Interactive Workshops
3:05 pm - 3:45 pm Workshop: How Can You Optimise Your Omnichannel Strategy So Buyers Receive A Consistent & Personalised Experience Of Your Brand Across All Channels? Fanny Lincoln - Senior Manager Digital Marketing Europe, Stryker
3:45 pm - 4:15 pm
Networking Break
Champagne Networking Roundtables: Your chance to discuss your biggest challenges and greatest opportunities. Topics include:
Networking Roundtables
4:15 pm - 5:15 pm
1. Omnichannel - merge your traditional- and digital channels, and uniting the different functions within your marketing team, to offer a seamless CX across all channels
Bernd Hirschle -
Global Head of Marketing & Digital Commerce,
.
4:15 pm - 5:15 pm
2. Change Management – get buy in from all stakeholders and departments across your business and ensuring new tools are widely adopted
Franck Chenet -
Group Marketing Director,
Raja
4:15 pm - 5:15 pm
3. Consumerisation of B2B eCommerce – how you can build out a successful eCommerce model within your company and with your partners to leverage the growth in B2B eCommerce sales
Neil Cox -
Digital Customer Experience & Marketing Director, EMEA,
Parker Hannifin
4:15 pm - 5:15 pm
4. Personalisation – applying data analysis and insights to personalise your messaging and drive a higher level of engagement
Cathrine Wallenius -
SVP Communication & Marketing Wood Products,
Stora Enso
4:15 pm - 5:15 pm
5. Talent and Skills – how to train and upskill your teams to become masters in Digital B2B and eCommerce
Ilja Barskiy -
Senior E-commerce Activation Manager,
Essity GmbH
4:15 pm - 5:15 pm
6. Creative Content - designing video-, interactive and out of the box content that connects with your buyers in new and exciting ways
Mina Bastawros -
VP Creative & Digital Marketing,
Airbus
4:15 pm - 5:15 pm
7. Predictive Analytics – using big data to predict customer behaviour, prioritise the best leads and drive better business decisions
Sameh Saeb -
Global eCommerce Commercial Lead,
Shell
4:15 pm - 5:15 pm
8. Humanising Digital Marketing – how can you put the human at the centre of your digital marketing strategy
Andrea Leiser -
Head of Group Communications & Laboratory Division Marketing,
Mettler-Toledo International
Andrea Leiser
Head of Group Communications & Laboratory Division MarketingMettler-Toledo International
4:15 pm - 5:15 pm
9. Ecosystem – leverage B2B marketplaces and build partnerships with peers and suppliers to expand into new markets and win new customers
Romain Platon -
Senior Manager, Digital Marketing & eCommerce,
Ansell
4:15 pm - 5:15 pm
10. Online Training- & Engagement - How to Break Down Siloes, Foster Greater Collaboration & Boost Performance
Julie Kennedy -
Director of User Experience,
Saint Gobain UK
Nicolò Franchesi -
Global Director of Commercial & Digital Transformation,
Bracco
Evaluating Innovative Start-Ups
5:15 pm - 6:00 pm
Dragon’s Den: Revealing 3 Innovative Start-Ups Who Can Help Accelerate Your B2B Online Sales Growth Strategy: Vote For Your Favourite
Sean Patterson -
Embedded Analytics Expert,
Cumul.io
Tom Stott -
Founder,
Shelf Conscious
Paulo Almeida -
CEO and Co-Founder,
Clientscape
David Shell -
Director, Head of Omnichannel Demand Marketing,
Rockwell Automation
Bernhard Cantzler -
Head of Marketing & Innovation,
Mondi Group
Ilja Barskiy -
Senior E-commerce Activation Manager,
Essity GmbH
Jeroen Spierings -
Head of Industry Marketing – EMEA,
Ricoh Europe
3 start-ups. 7-minute pitch each. A room full of potential users. Get a sneak peek into the most innovative B2B offerings to see how they are revolutionising the industry.
6:00 pm - 7:00 pm
Christmas Market Networking Reception
Soak up the atmosphere in the heartland of Berlin’s Christmas markets – join us as you unwind after a packed day with your B2B industry peers and friends. Enjoy delicious Christmassy food and drink at our Christmas market stands including gluhwein, currywurst and pretzels whilst listening to classic Christmas tunes!