B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Sameh Saeb

Sameh Saeb

eCommerce Platform Lead Shell

Day 2 | 4th December

1:30 PM Presentation: Re-platforming with results: How one digital leader rebuilt their platform, aligned stakeholders, and delivered measurable ROI

  • Re-platforming without disruption: mitigating risk and safeguarding customer experience across transition 
  • Winning cross-functional buy-in and building a shared business case for change across marketing, sales and customer operations 
  • Tracking platform performance post-migration: defining and communicating value beyond technical KPIs 

Check out the incredible speaker line-up to see who will be joining Sameh.

Download The Latest Agenda