B2B Online Europe 2024
04 - 05 December, 2024
Hilton Dusseldorf
Conference Day Two – 8 December 2022
8:00 am - 8:45 am
Registration & Networking
8:00 am - 8:45 am
Sustainability in B2B Breakfast Briefing: Using Digital Technologies To Support Your ESG & Zero-Carbon Goals
Fanny Lincoln -
Senior Manager Digital Marketing Europe,
Stryker
Optimising Your Omnichannel Strategy
8:45 am - 8:50 am
Opening Remarks – Tom Webber, Editorial Director, B2B Online
8:50 am - 9:00 am
Chair’s Opening Address
Kian Abolfazlian -
Head of Data Transformation, eCommerce,
Philips
9:00 am - 9:20 am
Inspirational Keynote: How To Best Work With Your Distributors To Automate Your Buyer Experience & Deliver A Winning Go-To-Market Strategy
Luca Zanella -
Global eCommerce Distribution Channel Lead,
ABB Electrification
- Strengthening your distribution business to meet customers’ shifting expectations
- Exploring joint models to help partners sell more of your products
- Managing the different dynamics across your GTM strategy
9:20 am - 9:40 am
Inspirational Keynote: How You Can Combine Your Online Sales & Servicing To Create A Seamless & User-Friendly Experience That Customers Love
Dirk Rockendorf -
Head of Digitalization & Marketing – Aftermarket,
Continental
· Implementing and customising a state-of-the-art customer portal to improve how you share information and training with customers
9:40 am - 10:00 am
Innovation Spotlight: The B2B Experience is Dead, Long Live the Consumer Experience!
Gavin Masters -
Senior Solutions Architect,
Optimizely
10:00 am - 10:40 am
Interactive Panel & Polling: How Can You Deliver A Seamless Omnichannel CX That Reflects Modern B2B Buyers’ Preferences, And Drives Engagement & Sales?
Olivier Ecabert -
Head of Marketing Digitalization,
Siemens Healthineers
Marlène Morin -
Global CXM Implementation Lead,
Sika
Carlos Silva Lopes -
Global Marketing & Customer Experience Director,
Dow
· Connecting your databases so all digital marketing campaigns, lead generation and data analysis is done within one ecosystem
· Aligning your sales and marketing processes to efficiently lead buyers through the customer journey
· Aligning your product offering and content strategy across each of the sectors and geographies you serve to make your campaigns as efficient as possible
· Transferring your in-person customer journey into enjoyable and engaging virtual experiences in the virtual world to give something back to your buyers
· Merging your traditional channels with new digital channels to offer an optimal mix of in-person, online and self-serve options for buyers
10:40 am - 11:20 am
Networking Break
Developing Top Digital Talent
11:20 am - 12:00 pm
Inspirational Interview: How Can You Recruit, Train & Retain Top Digital Talent To Build The In-House Expertise You Need To Achieve Your Digital Transformation Goals?
Benoit Gaillard -
Senior Retail Aftermarket Professional,
Caterpillar
Fanny Lincoln -
Senior Manager Digital Marketing Europe,
Stryker
· What core capabilities will B2B companies need in the future?
· What compensation structures, review cycles and other differentiating factors are attracting the best talent today?
· How you can use your projects, training and tools to continually challenge and inspire your employees, and improve employee retention
Human Machine Teams
12:00 pm - 12:40 pm
Oxford Style Debate: Advanced Digital Interfaces Will Outpace Human Interaction By 2050: FOR & AGAINST
Aslak de Silva -
CEO,
Selfly Store
Andrea Leiser -
Head of Group Communications & Laboratory Division Marketing,
Mettler-Toledo International
Romain Platon -
Senior Manager, Digital Marketing & eCommerce,
Ansell
· Deliver content to your customers in a virtual setting to increase your reach
· Ensure your teams use only approved content to present a consistent message to your customers
· Deliver a convenient and user-friendly experience for your customers to drive engagement
Jacob Morgan
Principal AnalystForrester
Track A – Boosting your Digital ROI
1:35 pm - 1:40 pm Chair’s Opening Address – Tom Webber, Editorial Director, B2B OnlineTrack A – Boosting your Digital ROI
1:40 pm - 2:10 pm Inspirational Keynote: Reach, Relationship & Revenue: How You Can Leverage The Online Environment To Engage New Customers & Generate A Higher Return From Your Existing Business Neil Cox - Digital Customer Experience & Marketing Director, EMEA, Parker Hannifin· Implementing a digital infrastructure to reach your target audience more efficiently
· Offering a great CX through your website and digital salesforce to build better relationships with new and existing customers
· Enabling data to flow seamlessly between your marketing outreach and follow-up sales activities to drive conversion to revenue
Track A – Boosting your Digital ROI
2:10 pm - 2:50 pm Case Study Interactive: How You Can Grow Your Business Exponentially Without The Need For Exponential Investment Martynas Narusevicius - Head of Customer Success, Mondi Group· Giving buyers easy access to product information through your website
· Gleaning information from visits to your website, to inform your marketing and sales campaigns
· Using your website as an awareness tool for employees
Track B – Innovating Your Marketing
1:35 pm - 1:40 pm Chair’s Opening Address Carlos Silva Lopes - Global Marketing & Customer Experience Director, DowTrack B – Innovating Your Marketing
1:40 pm - 2:10 pm Inspirational Keynote: Lessons learnt from the Journey transforming AI-enabled translation services Sergi Sanchez Vilar - Senior Web Developer, AREA Cooling Solutions Carla Rincon Carmona - Translation Manager, AREA Cooling Solutions· Achieving consistent and genuine translations that have a ‘human touch’ and truly engage people
· Using terminology in your documents that will be easily translated and understood by all readers
· Applying translation software to different activities (catalogue creation, emails, etc.) to realise benefits across your whole business
Track B – Innovating Your Marketing
3:10 pm - 3:50 pm Panel & Interactive Polling: How Can You Personalise Your Content To Cut Through The Noise In A Crowded Marketplace & Drive Engagement? Robyn Belak - Digital Marketing Manager, Division Wood Products, Stora Enso Jose García Guaita - Digital Content & Communications Manager, Ferrovial Andrea Leiser - Head of Group Communications & Laboratory Division Marketing, Mettler-Toledo International· Giving your marketing team real-time access to customer data to inform their campaigns
· Segmenting your audiences, so you can distribute compelling and valuable content that directs each buyer to the most relevant solutions for them
· Using data analysis to understand your buyers’ needs and preferences, so you can target your hottest prospects
Andrea Leiser
Head of Group Communications & Laboratory Division MarketingMettler-Toledo International
Limited to 30 attendees
Synergy Workshops
1:40 pm - 2:20 pm Workshop: How You Can Use Your Customer Loyalty Programme To Build & Grow Better Strategic Relationships Christian Popp - Head of International Commercial Training & Education, Smith & Nephew· Defining your KPIs and processes for key account management vs strategic account management
· Leveraging loyalty and trust to build long-term strategic relationships with your customers
· Integrating qualitative indicators into your strategic account management to realise your sales enablement goals
· Creating an environment that facilitates the internal collaboration that drives strategic account management
2:50 pm - 3:20 pm
Networking Break
Shaping The Future of B2B
3:20 pm - 3:50 pm
Crystal Ball Fireside Chat: How Will B2B Buying Patterns Develop Over The Next Decade & Where Do You Need To Invest Now To Future Proof Your Business?
Benoit Gaillard -
Senior Retail Aftermarket Professional,
Caterpillar
Aslak de Silva -
CEO,
Selfly Store
Glen Collins -
VP Sales and Marketing,
Crane
· How can AI be used to drive efficiency in your marketing campaigns and deliver better outcomes for your customers?
· How will blockchain revolutionise the value- and ownership of private data, and how can you effectively collect digital contacts and consent in the Web3 era?
· Leveraging cryptocurrency payments to transform your eCommerce transactions and improve your CX
· Tokenising your loyalty programme to increase buy-in from customers and give you better access to customers across the B2B ecosystem
