Olivier Gil

• Best practices on aligning manufacturer and reseller digital commerce teams
• Addressing different approaches to digitisation, brand building and omnichannel engagement
• Innovating traditional supply chain relationships and exploring ways to modernise processes

• Is AI a game-changer in B2B customer connections, or are its current applications overhyped and too costly for widespread adoption?
• Is AI enhancing or diminishing personalization in customer connections?
• Is AI streamlining or complicating B2B sales & marketing processes?

Moderator: David Shell, Adjunct Marketing Lecturer, Northwestern University Medill School

For: Oliver Gil, Global VP Digital Business, Exclusive Networks  

Against: Honor Powrie, Director of Data and Analytics, GE Aviation Digital