Google is Boosting B2B Marketing with Google Data Studio
In the modern world, data is the lifeblood which flows through the veins of business. Data is a natural side effect of out increasingly online lives and can be put to use to drive marketing, sales, and process changes which can push technologically savvy brands forwards.
It is predicted that in 2020 IT spending on worldwide data centres will hit 208 billion USD and the global big data market size will hit a staggering 103 billion USD by 2027. The volume of data/information created worldwide reached 41 zettabytes in 2019 and is set to rise to 175 zettabytes by 2025. What this demonstrates is that, not only is the amount of data available to us growing exponentially, but its value is as well.
This means that B2B brands need to find new ways of leveraging the power of data and start turning it into actionable insights. Thankfully, search engine and data giant, Google has come to the rescue with its Google Data Studio product.
The issue many B2B marketers have is they have no way of bringing all the data insights they need together in one place. Data siloing is still a massive problem for many businesses and finding methods of breaking down these walls should be a top priority for any brand wishing to make the most of digital information.
While many marketers see creating single data reports which contain all the information they need as a time consuming and complicated process, Google Data Studio is here to change all that. Now out of its beta phase, Google Data Studio lets marketers create bespoke real-time reports which can be tailored to a business’s goals, objectives, and KPIs.
“Thanks to Data Studio, we can now communicate and act on the customised data,” said Director of Global Web Infrastructure for Genesys, Kady Wood. “Developers, execs and global team members from multiple departments can compare, filter and organise the exact data they need on the fly, in one report. No more waiting for several, static reports to fill their inbox on Monday morning.”
Because Google is already tied into your data streams – with most of them coming via the digital powerhouse – it is a simple matter to boot up Google Data Studio, select the data you wish to report on, together with the timeframe you are interested in and access that report there and them with no delay. Reports can be quickly and easily shared with colleagues ahead of a meeting or conference and updated in real time – no need to rush to produce reports on the day to make sure information is up to date.
“Whether you’re looking to create detailed reports or high-level dashboards, Data Studio has the tools you need to easily bring your data analysis together, create compelling visualisations and share insights with your team,” said Google. “Data sources act as pipes to connect a Data Studio report to a collection of underlying data. Each source has a unique, pre-built connector to ensure your data is easy to access and use.”
Data Studio
It’s easy to forget in the sea of numbers, charts, and tables, that data is about telling a story. The entire point of creating these reports is to support decision making through scientific evidence. When you are delivering a pitch to the decision makers in your organisation, you need to be able to lead them along a path and build the case for the proposal you are trying to get approved.
Powerful data platforms, such as Google Data Studio, make this a far simpler proposition by drawing together all the separate data streams you need to build a comprehensive and detailed story which will help convince those decision makers of the value of your proposal.
“Whether you’re tweaking an existing report or starting from scratch, Data Studio offers visualisation and customisation solutions that help you engage and persuade with an engaging data story,” continues Google. “Data Studio allows you to customise every aspect of your reports and dashboards. Add logos and icons, change the background, fill, line and text colours and choose from an array of fonts, line styles and object properties to make your data come to life. And once you have a style that works, it’s easy to make it a reusable, shareable template.”
Final Thoughts
With incredible tools like this at your disposal, there is no limit to how you can apply sophisticated data analysis within your organisation. Google are the undeniable kings of data gathering and analysis, so there are few better partners to team up with when it comes to making the most of yours.
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