B2B Online Europe 2025

3 - 4 December 2025

Hotel Maritim Berlin

Olivier Ecabert

Olivier Ecabert

Head of Marketing Digitalization Siemens Healthineers
Olivier Ecabert
Accomplished medical imaging leader with 20+ years of global experience and an end-to-end blend of expertise across R&D, product innovation, go-to-market strategy, marketing transformation, and digitalization. Proven record of defining and executing visions, strategies, and roadmaps from concept to market. I am a result-driven professional with a clear vision for developing new ventures integrating digital technologies driving positive impact on customers and patients while crafting successful pathways for business.

Day 1 | 3rd December

2:40 PM Interview: From Content Chaos to Commercial Clarity: Lessons in Scaling Enablement Across a Global Enterprise

An actionable story about simplifying and unifying enablement to support thousands of sellers worldwide.

  • Overcoming fragmentation in content, tools, and messaging
  • Creating a single source of truth for customer-facing materials
  • Measuring what matters — from adoption to impact on revenue and customer outcomes

3:30 PM Marketing in the machine age: How you can adapt strategy and structure for AI-driven growth

  • Aligning teams and content to take advantage of generative and predictive tools
  • Orchestrating journeys across channels with AI-powered segmentation and targeting
  • Measuring impact and building the business case for ongoing AI investment

Check out the incredible speaker line-up to see who will be joining Olivier.

Download The Latest Agenda