Olivier Ecabert

Head of Marketing Transformation Siemens Healthineers

A seasoned expert in the medical imaging sector, Olivier brings over 20 years of operational and leadership expertise, along with a proven history in both Marketing and R&D. He is especially enthusiastic about leveraging innovation and spearheading cross-functional transformation initiatives to enhance customer value and drive business growth. Currently, Olivier is leading a program aimed at accelerating growth through the adoption of an omnichannel commercial strategy in the med-tech industry.

Day 1 | 4th December

10:00 AM Keynote Interview - Accelerating Your Digital Vision: What you Need to do to create, lead and drive enterprise-wide digital transformation

Creating Vision & Leadership: Develop a compelling vision to drive change and adopt a leadership style that effectively guides the core team and influences stakeholders.
Driving & Sustaining Change: Use emerging tools and processes to implement and sustain organizational change.
Employee & Customer Experience: Understand the relationship between employee experience (EX) and customer experience (CX) in the context of change management.

1:10 PM Case study: Scaling digitalisation initiatives: How to best demonstrate value to move from proof-of-concept to company-wide adoption

Successful pilots: Key steps for trialling new digital marketing initiatives
Scaling up: Strategies for expanding successful pilots across departments
Company-wide adoption: Fostering organisational buy-in for full scale implementation

Check out the incredible speaker line-up to see who will be joining Olivier.

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