B2B Online Europe 2024

03 - 04 December, 2025

Maritim proArte Hotel Berlin

Glen Collins

VP Sales & Marketing Crane

Glen is VP of Sales and Marketing UK & Europe at Crane Building Services and Utilities.

With a personal responsibility of all commercial activities in UK and Europe, Glen is in a great position to witness and shape how an Industrial B2B company engages with the customer base in a complex and evolving commercial and supply chain environment. Glen has enjoyed a varied but successful career in managing this process and delivered above market growth in many of the end user segments. In addition he has considerable experience is designing and leading organisations to deliver success in the market.

Day 1 | 4th December

11:30 AM Panel Interactive - Mastering the Hybrid Sales Model: How can you gain buy-in from your eCommerce, sales and marketing teams to deliver holistic customer relationships that boost loyalty?

  • Learn what a successful B2B hybrid sales model looks like in 2025
  • Share tactics for overcoming resistance to new ways of working and getting buy-in from key stakeholders
  • Measuring success: Key metrics to evaluate success and prove ROI


Following the panel you will then break out into small group roundtables

Check out the incredible speaker line-up to see who will be joining Glen.

Download The Latest Agenda