On-demand Webinar - Build your own Personalisation Playbook: Resonate with your customers, drive engagement, and boost sales

In this webinar, Mårten will guide attendees through the process of developing a clear and practical personalisation program. You will learn to start with building your personalisation strategy based on the Opportunity, Audience, Experience, Impact (OAEI) framework, which includes:

1. Opportunity: Identifying the “moments that matter” in a consumer journey to highlight opportunities for personalisation.
2. Audience: identify target audience(s).
3. Experience: Building a personalised experience.
4. Impact: Quantifying and communicating the impact.

Watch it now!