In 2015, Shelf Conscious’ founder attended the first ever B2B Online event in Amsterdam as EMEA eCommerce Manager for a global brand. He was responsible for online sales growth for hundreds of products across multiple strategic retailer partners. To manage and optimise the digital shelf he needed technology and support services, but he found providers to be expensive, siloed, B2C focussed, and he struggled to realise an ROI from their offerings. B2B Online helped him to realise that he wasn’t alone. Not long after, Shelf Conscious was born. At Shelf Conscious, we’ve built the technology that he required. A digital shelf management and optimisation solution geared towards B2B and mid-tier brands. We offer a suite of proprietary, ROI driven technologies (digital shelf analytics, buy online, product selector and brand portal) from one centralised platform and couple it with cost-effective hands on support services to better enable action from the insights.