Wendy Dirne

Director Digital Partnerships Signify

Wendy has 10+ years of strategic digital marketing experience in international B2B organisations. She is passionate about balancing customer and business requirements and translating those into results-driven programs that make a difference to both people and organizations. In her current role at Signify (formerly Philips Lighting), the world’s #1 lighting supplier, she is responsible for growing eCommerce sales through strong cooperation with the distribution channel in a digital program touching content syndication, buy online, lead management, digital marketing, online portals and analytics.